WordPress Development Services in Melbourne: Get Professional Assistance for Your Website

WordPress Development Service In Melbourne

With the ever-growing online presence of businesses, having a strong and functional website is essential. WordPress is one of the most popular content management systems used for website development. However, designing and developing a professional WordPress website requires proper knowledge and expertise. This is where professional WordPress development services in Melbourne comes in.

Why Choose WordPress for Your Website Development

WordPress is one of the most popular content management systems (CMS) in the world, powering over 40% of all websites on the internet. There are many reasons why WordPress is a great choice for website development, including:

User-Friendly Interface

One of the main reasons why WordPress is so popular is because it offers a user-friendly interface for both website owners and developers. The platform is easy to use, even for those who have no coding experience. This means that you can easily manage your website content, add new pages, and update your website design without needing to hire a developer.

Customizable Design Options

Another great feature of WordPress is its customizable design options. With thousands of free and premium themes available, you can easily create a unique website that reflects your brand. Whether you’re looking for a simple blog or a complex e-commerce site, there is a theme available to suit your needs. Additionally, WordPress themes are fully customizable, allowing you to tweak the design to your liking.

SEO-Friendly Platform

WordPress is an SEO-friendly platform, providing better search engine rankings for your website. The platform is designed to be easily crawled by search engines, and there are many SEO plugins available to help you optimize your content. Additionally, WordPress websites are mobile-friendly, which is important for SEO as Google now prioritizes mobile-friendly websites in search results.

Large and Supportive Community

Finally, WordPress has a large and supportive community, meaning that it is easier to find solutions to any issues you face. The community is made up of developers, designers, and website owners who are all willing to help each other out. There are many online forums and resources available where you can ask for help, share your knowledge, and connect with other WordPress users.

In conclusion, WordPress is a great choice for website development due to its user-friendly interface, customizable design options, SEO-friendly platform, and large and supportive community. Whether you’re a blogger, small business owner, or e-commerce site owner, WordPress has everything you need to create a successful website.

Benefits of Professional WordPress Development Services

Having a website is essential for any business, and WordPress has become one of the most popular platforms for website development. However, not all WordPress websites are created equal. If you want a website that stands out from the crowd and meets the unique needs of your business, it is essential to work with professional developers.

Here are some of the benefits of hiring experts:

Expertise in WordPress Functionality

Professional developers have the technical skillset and expertise to harness the full potential of WordPress. They can customize the platform to meet the specific needs of your business, whether you need a simple blog or a complex e-commerce website. They can also integrate third-party tools and plugins to enhance your website’s functionality and user experience.

Moreover, professional developers stay up-to-date with the latest WordPress updates and trends. They can recommend the best practices for your website and ensure that it runs smoothly and efficiently.

Custom Theme and Plugin Development

One of the biggest advantages of working with professional developers is the ability to create custom themes and plugins. Off-the-shelf themes and plugins may seem like a cost-effective solution, but they often come with limitations and security risks.

Custom themes and plugins, on the other hand, are tailored to your specific needs and requirements. They are faster, more secure, and offer greater flexibility and scalability. Professional developers can create a unique design that reflects your brand identity and helps you stand out from the competition.

Improved Website Performance and Security

Professional developers can optimize your website for better performance and security. They can assess and address any performance issues, such as slow loading times and broken links, ensuring that your website runs smoothly and quickly.

Additionally, they can implement security measures to safeguard your website against cyber threats, such as malware and hacking attempts. They can also provide regular backups and updates to ensure that your website stays secure and up-to-date.

Ongoing Support and Maintenance

Launching a website is just the beginning. To ensure that your website stays relevant and up-to-date, it requires ongoing support and maintenance. Professional developers provide this service, ensuring that your website stays optimized and relevant to your audience.

They can provide regular updates and backups, fix any issues that arise, and make sure that your website stays up-to-date with the latest trends and technologies. This ensures that your website remains a valuable asset to your business for years to come.

Finding the Right WordPress Development Agency in Melbourne

wordpress development melbourne

Choosing the right WordPress development agency in Melbourne can be a challenging task, especially if you are not familiar with the industry. However, with the right guidance, you can make an informed decision that will benefit your business in the long run.

Assessing Your Website Needs

Before you start searching for a WordPress developer, it is essential to assess your website needs. You need to determine the purpose of your website, the type of audience you are targeting, and the features and functionalities you need to achieve your goals. Additionally, you need to establish a budget that will guide your search for a development agency.

Researching Potential Agencies

Once you have established your website needs, the next step is to research potential WordPress development agencies in Melbourne. You can start by asking for recommendations from your colleagues, friends, or business associates. Alternatively, you can use online resources such as directories, forums, and social media platforms to find agencies that specialize in WordPress development.

When researching potential agencies, it is essential to look for those that have experience working with businesses similar to yours. This will ensure that they understand your industry and can provide customized solutions that meet your specific needs. You should also check their reputation in the market, their level of expertise, and the quality of their services.

Evaluating Portfolios and Testimonials

After shortlisting potential agencies, the next step is to evaluate their portfolios and testimonials. A portfolio is a collection of their previous work, which will give you an idea of their capabilities and the quality of their work. You should look for agencies that have developed websites similar to what you need and have a proven track record of delivering high-quality projects.

Testimonials and case studies are also essential in evaluating a development agency. They provide insights into the agency’s expertise, client satisfaction, and the impact of their services on their clients’ businesses. You should read testimonials from previous clients to get an idea of their experience working with the agency and the results they achieved.

Comparing Pricing and Packages

The final step in finding the right WordPress development agency in Melbourne is to compare their pricing and packages. You should request pricing and packages from potential agencies and compare the cost and value of their services. However, keep in mind that the cheapest option may not necessarily be the best choice. You should consider the quality of their services, their level of expertise, and their ability to meet your specific needs.

In conclusion, a professionally developed WordPress website can help your business stand out in the online space. Working with a professional development agency in Melbourne can ensure that your website is optimized for better performance, security, and user experience. Remember to assess your needs, research potential agencies, evaluate portfolios, and compare pricing and packages to find the right agency for your business.

Expert WordPress Development Services in Perth

A computer with a wordpress logo on the screen

 

In today’s digital age, having a strong online presence is imperative for any business to thrive. One of the best ways to achieve this is by having a well-designed website that is both user-friendly and functional. One of the most popular platforms for building websites is WordPress and for good reason. In this article, we will explore why WordPress is the go-to platform for businesses in Perth and why hiring expert WordPress developers is essential for website success.

Why Choose WordPress for Your Website

Are you considering building a new website for your business? If so, you’ve likely heard of WordPress. WordPress is a popular content management system that powers over 40% of all websites on the internet. But why is WordPress so popular? In this article, we’ll explore some of the top reasons why businesses choose WordPress for their website.

User-Friendly Interface

One of the main reasons businesses choose WordPress is because of its user-friendly interface. The platform’s dashboard is intuitive, easy to navigate, and allows users to make changes to their website with ease. With WordPress, you don’t need to be a coding expert to maintain your website, making it an excellent choice for businesses that want to focus on their core operations.

But WordPress is more than just easy to use. The platform is also incredibly flexible, allowing businesses to create a website that meets their unique needs. Whether you’re building a simple blog or a complex e-commerce site, WordPress can handle it all.

Customizable Design Options

WordPress offers an array of customizable design options, from themes to templates, that make it easy for businesses to design a website that reflects their brand identity. The platform comes with a variety of pre-designed themes that businesses can choose from, or they can create their own custom theme.

Additionally, WordPress allows developers to create custom themes and templates, ensuring that businesses receive a unique website that stands out from the crowd. With so many design options available, businesses can create a website that is both visually appealing and functional.

SEO-Friendly Platform

Search engine optimization (SEO) is crucial for businesses that want to rank higher in search engine results. Fortunately, WordPress is an SEO-friendly platform that helps businesses achieve this goal. The platform provides an array of SEO plugins and tools that help businesses optimize their website for search engines, thereby increasing website traffic and visibility.

But it’s not just the plugins that make WordPress SEO-friendly. The platform is built with clean code, making it easier for search engines to crawl and index websites built on WordPress. Additionally, WordPress is mobile-responsive, which is crucial for businesses that want to rank well in mobile search results.

Large Support Community

One of the biggest advantages of using WordPress is the large support community. With millions of users worldwide, businesses can access a wealth of resources and forums, making it easy to find answers to any questions they may have about the platform.

Additionally, regular updates ensure that WordPress continues to evolve to meet the needs of businesses worldwide. The platform’s developers are constantly working to improve its functionality, fix bugs, and enhance security, making it a reliable choice for businesses of all sizes.

In conclusion, WordPress is a versatile, user-friendly, and SEO-friendly platform that offers businesses a variety of customizable options. With its large support community and regular updates, WordPress is an excellent choice for businesses that want to build a website that reflects their brand identity and meets their unique needs.

Benefits of Hiring an Expert WordPress Development Company in Perth

WordPress is a popular content management system used by businesses of all sizes to create and manage their websites. However, not all businesses have the skills and expertise required to build a website that meets their specific needs. This is where expert WordPress developers in Perth come in.

Local Knowledge and Experience

One of the key benefits of hiring an expert WordPress development company in Perth is their local knowledge and experience. Perth-based developers have an in-depth understanding of the local business landscape and can create websites that cater to the specific needs of Perth businesses. They know the local market and can tailor their services to meet the unique needs of their clients.

Moreover, local developers can provide valuable insights into the latest trends and technologies that are relevant to Perth businesses. They can help businesses stay ahead of the curve by incorporating the latest features and functionalities into their websites.

Efficient Project Management

Expert WordPress developers have the necessary project management skills to ensure that website development projects are completed on time and within budget. They use agile project management methodologies that allow for flexibility and adaptability, ensuring that any challenges that arise during development are dealt with swiftly, without compromising on quality.

They have a systematic approach to project management, which includes defining project goals, creating a project plan, assigning tasks, and monitoring progress. This ensures that projects are completed efficiently and effectively, with minimal delays or setbacks.

High-Quality Work and Support

Expert WordPress developers in Perth have a proven track record of delivering high-quality work that meets and exceeds the expectations of their clients. They have the necessary skills and expertise to create websites that are visually appealing, user-friendly, and optimized for search engines.

Additionally, they provide ongoing support for their clients, ensuring that their website remains up-to-date and runs smoothly. They offer maintenance and support services, which include updating plugins, fixing bugs, and providing technical assistance.

Ongoing Maintenance and Updates

WordPress websites require ongoing maintenance and updates to function properly and remain secure. By hiring expert WordPress developers in Perth, businesses can rest assured that their website will receive regular updates and maintenance to ensure its smooth operation.

Expert developers have the necessary skills and expertise to identify and fix issues that may arise with a website. They can update plugins, themes, and WordPress core files to ensure that the website remains secure and up-to-date.

In conclusion, hiring expert WordPress developers in Perth can provide businesses with a range of benefits, including local knowledge and experience, efficient project management, high-quality work and support, and ongoing maintenance and updates. These benefits can help businesses create a website that meets their specific needs and helps them achieve their business goals.

Our WordPress Development Process

At our company, we take pride in our WordPress development process. We understand that every client has unique requirements, and we tailor our approach to meet their needs. Our process consists of the following steps:

Initial Consultation and Planning

The initial consultation is a crucial step in our WordPress development process. During this stage, we take the time to understand the requirements of our clients. We ask questions to gain a deeper understanding of their business, target audience, and goals. This information helps us create a project plan that outlines the scope of the project, the timeline, and the budget. We believe that clear communication and transparency are essential to the success of any project.

Custom Design and Theme Development

Our team of designers and developers work together to create custom designs and themes that reflect the unique brand identity of our clients. We understand that a website is often the first point of contact between a business and its customers. That’s why we take the time to create designs that are not only visually appealing but also user-friendly. Our design process includes creating wireframes, mockups, and prototypes for our clients to review and provide feedback on. We believe that collaboration is key to creating a website that meets the needs of our clients.

Plugin Integration and Customization

We understand that every website has different needs. That’s why we integrate plugins and customize them to meet the specific requirements of our clients. This includes integrating SEO plugins, social media plugins, and e-commerce plugins. Our developers have extensive experience in plugin development, and we ensure that the plugins we use are reliable, secure, and up-to-date.

Testing and Quality Assurance

Before launching the website, we conduct extensive testing and quality assurance to ensure that everything is working as it should. We use a variety of tools and techniques to identify and fix any bugs or issues. We also conduct user testing to ensure that the website is user-friendly and meets the needs of our clients’ target audience. We believe that testing and quality assurance are essential to the success of any project.

Launch and Post-Launch Support

Once the website is launched, our job is not done. We provide ongoing support to our clients to ensure that their website is running smoothly. We offer regular updates and maintenance to ensure the longevity and security of the website. We also provide training to our clients so that they can manage their website effectively. We believe that ongoing support is essential to the success of any website.

At our company, we are committed to delivering high-quality WordPress development services to our clients. We believe that our process is the key to our success, and we are always looking for ways to improve it. If you are looking for a reliable and experienced WordPress development company, look no further than us.

Conclusion

In conclusion, WordPress is a powerful platform that enables businesses to create user-friendly, SEO-friendly, and customizable websites that meet their unique needs. By hiring expert WordPress developers in Perth, businesses can ensure that their website is of the highest quality and receives ongoing support and maintenance. Contact us today to learn how we can help your business achieve success with WordPress.

WordPress Development Services in Brisbane: Get Professional Assistance Now

A cityscape featuring the skyline of brisbane

 

If you’re looking to create a website for your business, it’s essential to have an online presence that stands out and gives users a great experience. Luckily, creating a professional website has become easier than ever with the help of WordPress, a user-friendly and customizable platform that powers over 30% of websites worldwide. In this article, we’ll explore the benefits of choosing WordPress for your website development, the advantages of using professional WordPress development services, and how to find the right WordPress development company in Brisbane.

Why Choose WordPress for Your Website Development

When it comes to website development, there are numerous platforms available, but WordPress stands out as one of the most popular and widely used platforms. Here are some reasons why:

User-friendly Interface

Using WordPress is like playing with building blocks. Its intuitive interface makes it easy to create a website, even for beginners who lack coding experience. The platform provides an in-built content management system that offers drag-and-drop functionality, which allows users to create and manage website content effortlessly. With WordPress, you won’t have to become an expert developer before you can create an impressive website.

What’s more, the user-friendly interface of WordPress makes it easy for businesses to update their website content regularly, which is essential for keeping their website relevant and engaging for their audience. This is particularly important for businesses that want to keep their customers informed about their products and services.

Customizable Design Options

One of the primary advantages of using WordPress is its flexibility in design. WordPress offers thousands of free and premium themes that offer a range of design styles and customization options. These designs can be tailored to reflect the unique branding of your business, thereby creating a website that stands out from the crowd.

Moreover, WordPress also allows businesses to create custom designs that are unique to their brand. This means that businesses can create a website that is not only visually appealing but also reflects their brand’s identity and values. This is particularly important for businesses that want to establish a strong online presence and stand out from their competitors.

Additionally, WordPress also supports a variety of plugins that can enhance the functionality and features of your website. These plugins can be used to add features such as social media integration, contact forms, and e-commerce functionality, among others.

SEO-friendly Platform

Having a website that appears on the first page of major search engines’ results pages is essential for any business. WordPress is a platform that is SEO-friendly, which means websites created on the platform are optimized for search engines to index content efficiently and rank favourably.

WordPress achieves this by providing businesses with the tools they need to optimize their website content for search engines. For instance, the platform allows businesses to optimize their website’s meta tags, titles, and descriptions, which are essential for search engine ranking. Additionally, WordPress also supports plugins that can help with on-page SEO, making it easier for businesses to optimize their website content.

Large Community and Support

With WordPress, you are never alone. The platform has a massive community that is always willing to help, making it a popular choice for businesses. The community offers support through forums, tutorials, and documentation on the platform, making it easy to find relevant information.

Moreover, the large community of WordPress users also means that businesses can easily find developers and designers who are familiar with the platform. This makes it easy for businesses to find the right talent to help them create and maintain their website.

Additionally, WordPress also offers regular updates, ensuring that new features and security measures are integrated into the platform regularly. This means that businesses can rest assured that their website is up-to-date and secure.

In conclusion, WordPress is an excellent platform for businesses that want to create a website that is visually appealing, easy to use, and optimized for search engines. With its user-friendly interface, customizable design options, SEO-friendly platform, and large community and support, WordPress is undoubtedly one of the best website development platforms available today.

Benefits of Professional WordPress Development Services

WordPress is one of the most popular content management systems (CMS) in the world, powering over 40% of all websites on the internet. It is an open-source platform that allows businesses to create and manage their websites with ease. However, creating a professional-looking website that accurately reflects a business’s brand and meets its specific needs can be challenging. That’s where professional WordPress development services come in.

Expertise in Custom Theme Development

One of the advantages of using professional WordPress development services is the availability of experts who can develop customized themes that accurately reflect the branding of the business. With professional WordPress development services, businesses can create websites that match their unique style and meet their specific business needs, enhancing brand recognition and website performance.

Custom themes offer businesses a unique and professional look that sets them apart from their competitors. They also provide businesses with the flexibility to add and remove features as needed, ensuring that their website always meets their changing needs.

Integration of Advanced Functionality

A professional WordPress development company can help businesses integrate advanced functionality into their websites, beyond what is available in free and premium themes. Examples of advanced functionality include page builders, custom fields, and e-commerce functionality. These functionalities help businesses offer a better user experience, increase conversions, and stay ahead of the competition.

Page builders allow businesses to create complex page layouts without any coding knowledge. Custom fields provide businesses with the flexibility to add additional information to their pages, such as product specifications or customer reviews. E-commerce functionality allows businesses to sell products or services directly from their website, without the need for a third-party platform.

Improved Website Performance

A professional WordPress development company can help businesses optimize their website performance, ensuring faster page load times and better overall user experience. This optimization includes image optimization, CSS and JavaScript optimization, and database optimization. Improved website performance leads to better search engine rankings, higher website engagement, and increased business success.

Image optimization involves compressing images to reduce their file size without sacrificing quality. CSS and JavaScript optimization involves minimizing the amount of code on a page to reduce page load times. Database optimization involves cleaning up and optimizing the database to ensure that queries run quickly and efficiently.

Ongoing Support and Maintenance

Maintaining a website can be time-consuming and challenging, even for experienced web developers. Ongoing support and maintenance are essential for ensuring that your website’s performance is continually optimized. With professional WordPress development services in Brisbane, businesses have access to ongoing support and maintenance, ensuring that their website remains up-to-date and performs optimally.

Support and maintenance services include updating WordPress core, themes, and plugins, fixing any issues that arise, and implementing security measures to protect against cyber threats. With ongoing support and maintenance, businesses can focus on running their business, knowing that their website is in good hands.

Finding the Right WordPress Development Company in Brisbane

WordPress has become one of the most popular website development platforms in the world, and for good reason. It’s user-friendly, flexible, and customizable, making it an ideal choice for businesses of all sizes. However, finding the right WordPress development company in Brisbane can be a challenging task, especially if you’re not sure what to look for.

Assessing Your Website Needs

Before choosing a WordPress development company, it’s essential to assess your website needs and requirements. Consider the features and functionalities you want your website to have, such as e-commerce capabilities, responsive design, or custom plugins. Ensure that the company you choose has the necessary skills and expertise to deliver these features. Additionally, consider the budget and timeline for the project, both of which play an essential role in choosing the right company.

It’s important to note that not all WordPress development companies are created equal. Some may specialize in certain industries or types of websites, while others may have a broader range of expertise. Take the time to research and evaluate potential companies to ensure that they are a good fit for your specific needs.

Researching Potential Companies

Researching potential WordPress development companies is an essential step in the selection process. Start by conducting online research and checking company reviews and testimonials. This information can help you gauge the quality of services offered and the experience of previous clients. You can also seek recommendations from other business owners you know or work colleagues who have recently used professional WordPress development services.

When researching potential companies, it’s important to consider their level of experience and expertise. Look for companies that have a proven track record of delivering high-quality WordPress websites and have experience working with businesses similar to yours.

Evaluating Portfolios and Testimonials

Evaluating portfolios and testimonials is a critical step in the selection process. Portfolios help showcase the previous work of the company, providing insight into the range of their skills and the quality of their services. Look for companies that have a diverse portfolio of websites, including those that are similar to what you are looking for.

Additionally, testimonials offer feedback from previous clients, helping you understand the experience they had working with the company. Look for companies that have positive testimonials from satisfied clients, and be wary of companies with negative feedback or no testimonials at all.

Comparing Pricing and Packages

Comparing pricing and packages is an essential step in choosing the right WordPress development company. Pricing is a critical factor, but it’s essential to ensure that the services offered represent value for money. Make sure you understand the company’s pricing structure and what services are included in each package. Your selection should be based on both quality of service and affordability.

Keep in mind that the cheapest option may not always be the best choice. Look for companies that offer transparent pricing and are upfront about any additional costs or fees. Remember, investing in a high-quality WordPress website can have a significant impact on your business’s success, so it’s worth paying for a company that can deliver the results you need.

In conclusion, finding the right WordPress development company in Brisbane requires careful consideration and research. By assessing your website needs, researching potential companies, evaluating portfolios and testimonials, and comparing pricing and packages, you can make an informed decision and choose a company that can deliver a high-quality WordPress website that meets your business’s needs.

Conclusion

Choosing WordPress as a platform for your website development offers a range of benefits, including its user-friendly interface, customizable design options, SEO-friendly platform, and a massive community and support. Using professional WordPress development services further offers benefits such as customized theme development, advanced functionality integration, improved website performance, and ongoing support and maintenance. Finding the right WordPress development company in Brisbane requires assessing your website needs, researching potential companies, evaluating portfolios and testimonials, and comparing pricing and packages. With this guide, you can find a professional WordPress development company in Brisbane that meets your specific business needs.

WordPress Development Services in Sydney: Get Professional Support for Your Website

WORDPRESS DEVELOPMENT SERVICES IN SYDNEY

 

Are you looking for professional WordPress development services in Sydney? Look no further than our team of expert developers who specialize in building and maintaining custom WordPress websites. With our help, your website will stand out from the competition and attract more visitors than ever before. In this article, we’ll explore why WordPress is the best choice for your website, the benefits of professional WordPress development services, and the key features of our services.

Why Choose WordPress Development for Your Website in Sydney?

Are you looking to create a website for your business in Sydney? If so, you should consider using WordPress. WordPress is a powerful and versatile platform that can help you create a beautiful and functional website that meets your specific needs. Let’s take a closer look at some of the reasons why WordPress is such a great choice for WordPress development services in Sydney.

User-Friendly Interface

One of the main reasons why WordPress is so popular is its user-friendly interface. Even if you have no prior experience with website development, you can easily create and manage a WordPress website. The platform’s intuitive interface allows you to customize your website’s design and content with ease. You can choose from a wide range of templates and themes to create a website that reflects your brand’s personality and style.

With WordPress, you can also easily add and manage content on your website. The platform’s content management system (CMS) is designed to be simple and straightforward, making it easy for you to create new pages, posts, and other types of content. You can also add images, videos, and other multimedia elements to your website with just a few clicks.

Wide Range of Themes and Plugins

WordPress offers a vast selection of themes and plugins that allow you to create a unique and functional website. Whether you’re building an online store, a blog, or a portfolio, there is a theme and plugin out there for your specific needs. With thousands of options to choose from, you can easily find a theme and plugin that fits your brand’s style and requirements.

Themes are pre-designed templates that you can use to create a website. They come in a variety of styles and designs, ranging from simple and minimalist to complex and feature-rich. Some themes are free, while others require a one-time payment or a subscription fee.

WordPress website to add new features and functionality. There are thousands of plugins available, ranging from simple tools like contact forms and social media sharing buttons to more complex solutions like e-commerce platforms and membership sites.

SEO-Friendly Platform

WordPress is inherently SEO-friendly, which means search engines like Google will easily crawl and index your website’s content. This can help you improve your website’s search engine rankings and attract more organic traffic to your site. WordPress also offers a range of SEO plugins that can help you optimize your website’s content for search engines.

By using these plugins, you can optimize your website’s meta descriptions, titles, and keywords, as well as create XML sitemaps and add structured data to your pages. This can help you improve your website’s visibility in search engine results pages (SERPs) and attract more targeted traffic to your site.

Strong Community Support

The WordPress community is incredibly supportive and helpful. If you ever run into an issue with your website, you can turn to the community for assistance and advice. There are thousands of online forums and communities dedicated to WordPress, where you can ask questions, share your experiences, and get help from other users.

Additionally, WordPress has a large and active developer community that is constantly creating new themes, plugins, and other tools to help you improve your website. This means you can always find new and innovative ways to enhance your website’s functionality and design.

In conclusion, WordPress is a powerful and versatile platform that can help you create a beautiful and functional website for your business in Sydney. With its user-friendly interface, wide range of themes and plugins, SEO-friendly platform, and strong community support, WordPress is a great choice for beginners and experts alike.

Benefits of Professional WordPress Development Services In Sydney

WordPress is one of the most popular content management systems (CMS) in the world. It powers over 40% of all websites on the internet. With its user-friendly interface, customizable designs, and powerful features, WordPress has become the go-to platform for businesses of all sizes.

Customized Website Design

At our professional WordPress development services in Sydney, we understand that every business is unique. That’s why we offer customized website designs that can help your website stand out from the competition. Our team of expert designers will work with you to create a visually stunning and highly functional website that meets your specific business goals.

We take into account your brand, values, and needs to make sure your website accurately reflects your brand identity. From the layout and color scheme to the font and images, we pay attention to every detail to ensure that your website is both beautiful and functional.

Improved Website Performance

Website performance is crucial for user experience. If your website takes too long to load, visitors are more likely to leave and never come back. That’s why our WordPress development services include performance optimization.

We ensure that your website loads quickly and efficiently, which helps to improve user satisfaction and reduce bounce rates. By optimizing your website’s performance, we can help you attract more visitors and keep them engaged.

Our team uses a variety of techniques to improve website performance, including image optimization, caching, and code optimization. We also use the latest tools and technologies to monitor your website’s performance and identify areas for improvement.

Enhanced Security Features

Website security is a top priority for businesses of all sizes. With our professional WordPress development services, you can rest assured that your website is secure.

We implement the latest security features to protect your website from hackers and other cyber threats. Our team uses a variety of techniques to secure your website, including SSL certificates, firewalls, and security plugins.

We also monitor your website regularly to ensure that it remains secure over time. If we detect any security issues, we will take immediate action to resolve them and prevent future attacks.

Regular Updates and Maintenance

Keeping your website up to date is essential for its functionality and security. With our WordPress development services, you don’t have to worry about updates and maintenance tasks.

We make sure that your website is always running the latest version of WordPress and its plugins, which helps to improve its functionality and security. Our team will also take care of regular backups and other maintenance tasks to ensure that your website is always up and running smoothly.

By partnering with our professional WordPress development services, you can focus on what you do best – running your business. Let us take care of your website, so you can focus on growing your business and serving your customers.

Key Features of Our WordPress Development Services

At our company, we take pride in offering top-notch WordPress development services that cater to the unique needs of our clients. Whether you’re a small business owner or a large corporation, our team of expert developers can help you create a website that aligns with your brand and business goals. Here are some of the key features of our WordPress development services:

Theme Development and Customization

Our team of expert developers specializes in theme development and customization. We understand that the look and feel of your website is crucial in attracting and retaining customers. That’s why we work closely with our clients to create a custom theme that aligns with their specific brand and business goals. We use the latest tools and technologies to create a theme that’s not only visually appealing but also functional and user-friendly. If you already have a theme in mind, we can also help you customize it to meet your needs.

Plugin Development and Integration

Plugins are an essential part of any WordPress website. They help enhance the functionality of your website and provide a better user experience. At our company, we offer plugin development and integration services that can help you take your website to the next level. Whether you need a plugin for lead generation, social media integration, or e-commerce, our team can develop and integrate the right plugin for your needs. We use the latest tools and technologies to ensure that your website is up-to-date and functional.

E-commerce Solutions

If you’re looking to sell products or services online, our WordPress development services can help. We specialize in e-commerce solutions that can help you create a user-friendly online store that drives sales and revenue for your business. We work closely with our clients to understand their specific needs and create an e-commerce solution that’s tailored to their business. Our e-commerce solutions are not only visually appealing but also functional, secure, and easy to use.

Multilingual Website Support

With the rise of globalization, it’s becoming increasingly important for businesses to reach a global audience. At our company, we understand the importance of multilingual website support. That’s why our WordPress development services include multilingual website support. We can create a website that’s optimized for multiple languages and that allows for easy translation of your content. This can help you reach a wider audience and drive more traffic to your website.

At our company, we’re committed to providing our clients with top-notch WordPress development services that cater to their unique needs. We use the latest tools and technologies to create websites that are not only visually appealing but also functional, user-friendly, and secure. With our help, you can create a stunning and functional website that stands out from the competition and drives results for your business. Contact us today to learn more about our services and how we can help you achieve your specific business goals.

Top 11 SEO Tools Every Marketer Should Use

SEO Tools

To be successful with SEO, you must use the right SEO tools. Here is a list of top 11 SEO tools every SEO agency should use in 2020.

Modern Search Engine Optimisation (SEO) practices dictate that a combination of tools must be used to ensure agency clients perform strongly across search engines. In Australia, the market is dominated by Google meaning the majority of efforts are around optimising for Google search. At Sharp Instincts the opening questions we often get asked when meeting new clients is “How important is rankings in driving business performance?” and “Do you really need SEO tools to measure performance?” The answer to the first question is that rankings are exceptionally important when looking at overall business performance. As a result of this, the need to use a variety of tools to measure performance is critical. Whether you are analysing traffic, searching for the optimal keywords, trying to curate excellent content, creating client reports, tracking keywords rankings or determining your website traffic funnels there are a variety of tools to help your SEO optimization effective, accurate & make us do it quickly. In this blog, we provide an overview of the 11 best SEO tools we recommend to use in your daily SEO practices:

1. MOZ:

Moz is the quintessential tool for SEO practices for an agency claiming to be an SEO led company. Depending on the level of product purchased there is a variety of modules including keyword tracking, keyword research tools, backlinks status checks, competitor’s analysis tools, keyword and page opportunities for optimizing web along with quite a few others. In our opinion if budgets are tight and you are trying to minimise monthly subscriptions this is one to go with. The subscription starts at $99 (USD) with monthly & annual subscription options that come with decent discounts. Moz - SEO Tools

2. Ahrefs:

Ahrefs is the #1 option if you are trying analyse backlinking tools. The primary use for these backlinks check will be to analyse your own website and your competitors website. Ahrefs also has a content explorer feature which helps to search the most popular content on the web. The subscription costs starts at $7 per a week trial with both monthly & annual subscription options. Ahrefs - SEO Tools

3. SEMRush:

SEO research tool, SEMRush is an all-time favourite amongst the SEO community. The coolest feature on this tool is a domain vs. domain SERP competitor performance which is great if you are eyeing off one competitor in particular. In Australia which appears to be a low priority for SEMRush due to the lack of population, we found the numbers a little off. In particular any of the features around Google Ads seems to be coming from sticking a finger up in the air. In any respect, other than the domain comparison, there is a keywords analysis tool, traffic analysis, backlinks & few others. Its subscription starts at $99 and can be a good tool if you are looking for a suite of options to compare results and insights. SEMRUSH - SEO Tools

4. Ubersuggest:

A great little tool for keywords research called Ubersuggest. The best usage of this tool for marketers is to generate keywords ideas for content marketing & website SEO. The tool is also freeware which means it does not require money which is a win. UberSuggest - SEO Tools

5. BuzzSumo:

BuzzSumo is becoming increasingly widely used tool for content research. The best feature of this tool is that it shows the number of shares on social media platforms for a particular blog on any topic you search. In other words it can help marketers to understand, what content their audience is looking for and how willing users are to share and comment on that content. Apart from content research, the tool also allows Facebook post analysis, question analysis, backlinks & few other un-noteworthy tools. If social and content creation is a critical part of your SEO Strategy then the subscription starts at $79 (USD) with monthly & annual subscription options. BuzzSumo - SEO Tools

6. Screaming Frog:

Most SEO marketers consider Screaming Frog, one of the best SEO tools in the tool kit. It promptly analyses your website, and breaks down all the key SEO factors such as titles, descriptions, heading tags, alt tags & other missing and duplicate elements. This tool also handily informs you about duplicate content problems, errors to fix, bad redirections and areas of improvement for link building. If your website is a long way off right now, this might be the tool to start with. The subscription can be started for free with the paid version costing a hefty £149.00/month. Screaming Frog - SEO Tools

7. AnswerThePublic:

This tool allows you to generate keywords ideas in seconds for particular terms. AnswerThePublic has become another very popular keyword research tools due to the array of terms it spits out. This tool helps you analyse keywords ideas, questions and propositions. It offers both a free option and a paid subscriptions starting at $49/month. There’s a few tools out there that do this so worth a look but probably see what your primary SEO tool does first before signing up for the paid verison. AnswerThePublic - SEO Tools

8. Woorank’s SEO & Website Analysis Tool:

WooRank allows you to get a list of SEO improvements in a matter of seconds. It analyses a website on some pre-defined points which are considered critical elements for SERPs including website titles & description, social signals, mobile speed & friendliness & a lot more. Apart from a free trial of 14 days, its subscription starts at free to $ 59/month. Good little tool for pitching to new clients. Woorank - SEO Tools

9. Google’s Mobile-Friendly Test:

Google’s mobile friendly test is a powerful tool to help SEO marketers get their website ready for mobile devices. Google’s renewed focus on mobile friendly websites has led to the release of their algorithm called “Mobile-First Indexing.” It’s a completely free tool that demonstrates the scope of improvements as well. Google Mobile Friendly - SEO Tools

10. Google Search Console:

Formally known as the Google Webmasters Tool, Google Search Console is a critical tool for any SEO agency or marketing expert. After implementing the tracking code to your website, the Google Console starts collecting important metrics about your website including linked websites, backlinks, visited pages & keywords (according to impressions, clicks & rankings) and website indexing issues. This is a no brainer for all businesses. Google Search console - SEO Tools

11. Yoast (WordPress) Plugin:

Yoast is a free plugin built for WordPress sites. Yoast will give you a break down of each page in terms of content, snippet, title and keyword focus for that page. This is an excellent plugin that if you have a WordPress site should be installed. Just bear in mind that the number of plugins you have on your site affects the speed and potentially security of your site. Yoast has both a free option or $89 USD for a single site. Yoast SEO Plugin - SEO Tools   That encompasses our most useful SEO tools which you can use for your agency or business. We suggest picking one or two to start and up-skilling yourself to learn how to get the most of out them and your money. Free free to leave a comment below & let us know which SEO tool is your favourite. Did we miss any other important tools that you love? Let us know!

Did You Receive Mobile-First Indexing Enabled Notice from Google?

Mobile Indexing

Have you received a notice from Google that your site is now enabled for mobile-first indexing?

Recently we noticed that Google has begun sending out mobile-first indexing notifications to all the webmasters via Google Search Console (formerly known as Google Webmaster Tool). In the last one week, we have received a lot of notices for the sites we have verified in Google Search Console. Here is a screenshot of the mobile-first indexing notices we got recently: It reads: Mobile-first indexing enabled for https://sharpinstincts.com.au/ To owner of https://sharpinstincts.com.au/,  This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.  Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable. Google Sends Mobile-First Indexing Enabled Notice So if you received a mobile-first indexing notice, trust me, you are not alone.

What is Mobile-First Indexing?

As per Google Webmaster Central Blog: Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page’s content going forward. We aren’t creating a separate mobile-first index. We continue to use only one index.  With mobile-first indexing, Googlebot primarily crawls and indexes pages with the smartphone agent. We will continue to show the URL that is the most appropriate to users (whether it’s a desktop or mobile URL) in Search results.

Will It Affect My Rankings?

Google has clearly stated in a blog post that it won’t have an impact on your rankings. – Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment. – Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results. – Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users. – As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.

Who is Affected By Mobile-First Indexing?

Google has clearly mentioned in this post: Best practices for mobile-first indexing that what kind of websites will or will not be affected by mobile-first indexing. Following table from that post shows the impact on each kind of website. Best practices for mobile-first indexing

How Do I Ensure That My Website Is Mobile Friendly?

If you are wondering about your website being mobile optimised or not, you can use Google’s Mobile Friendly Testing Tool. Simply enter a page URL in the URL field and click on run test to see how your page scores. You can see the below screenshot for our website: Google’s Mobile Friendly Testing Tool

Conclusion

Don’t worry. Mobile-first indexing doesn’t mean your rankings will be hurt in Google. If you have a responsive website or you a have mobile optimized site then you won’t see any drop in rankings due to Mobile-first indexing. If your website is not mobile friendly and you want to take advantage of the mobile-first indexing, and you don’t know how to do it yourself, you can contact us by calling 1800 189 787. Please comment below if you or your clients have received the mobile-first indexing notice via Google Search Console? We are looking forward to hear your thoughts. If you found this blog post helpful, then don’t forget to share it on social media.

5 Advantages of Outsourcing Marketing for a Small Business

Outsourcing Marketing


Outsourcing – the concept is far from new to any business today. Rise of start-ups, rapid change in technology and movement towards automation and personalisation often leave businesses overwhelmed with all the catching up to do.

The benefits of outsourcing marketing functions extends to small and new businesses. With limited time and financial resources, you want to ensure that every dollar you invest is well spent.

Here are 5 advantages of outsourcing marketing for a small business:

  1. Expertise

Why settle for mediocre marketing when you can have a team of expert marketers work for your business? Marketing function is required right from when you establish your business through to ongoing support in order to retain clients. Depending on the extent of outsourcing you want, you could have as much or as little support as you like. When you first establish your business, a designer can design your logo and create beautifully branded marketing materials. A copywriter can write targeted materials that reflect what your business does. Similarly, a developer can help you create functioning and optimised website for best customer experience. As you go on, an expert copywriter can write content, blogs, send out newsletters and EDMs to manage ongoing relationship with customers. Leave the experts to do the hard work so you can focus on what you love and do best! Red Adair once said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

  1. Accountability for every dollar spent

With limited resource that a small business have, you can’t afford to spend money without any measurable result. By outsourcing your marketing function, you are guaranteed on a return on investment, ensuring you get the result for what you paid for without all the hassle. In contrast to doing an internal hire for a marketing expert, an external company who does not bring return will risk losing your business due to poor performance. They will always work hard to prove their worth by maximising the return on your investment.

  1. Cross-industry knowledge

Marketing agencies work with various businesses and industries on their marketing plans. They can bring best practices across the industry and apply it to your business. Having an outside-looking-in perspective means that marketing agencies are able to view your business from a different angle and bring in new ideas.

  1. Cost-effectiveness

Though the cost can look significant upfront, you’ll save on your marketing cost down the track. The benefits and returns will outweigh the costs in the long term. Outsourcing the marketing function will save you on overhead, recruiting time, training time, commitment and expenses associated with hiring a full-time staff. You don’t have to worry about recruiting, managing super for your staff, staff going on leave, having the most up-to-date technology and upgrading systems to support your business. It’s like having a team of expert marketers looking after all aspects of your marketing. Saves you the headache and result is guaranteed!

  1. Rigorous reporting and ongoing improvements

Agencies have to prove return on investment to keep getting business from you. To prove their value, they will provide you with reporting, analytics and interpretation for you in an easily digestible manner. You may not have all the time and knowledge in hand to monitor progress, understand the terminologies and plan your next strategy. But the agency will do everything to improve processes and continue to get business from you. Your success is their success – they’ll do everything to meet your marketing objectives!

Should I outsource my marketing?

Reading all the benefits of outsourcing, you may wonder if outsourcing is the way for you. Businesses today must keep up with fast-moving world of technology, social media and innovation. This makes marketing a key for your business’ success. Depending on your marketing objectives and your company’s capabilities, you can decide whether you would like to outsource some or all of the marketing functions.

Marketing agencies are experts in what they do. Trusting them in their expertise will leave you to do what you do best to serve the core function of your business – be it making flower arrangements, selling furniture or plumbing. With the numerous things you have to do in running a business, outsourcing some functions will allow you to focus on the core of your business. There is little or no value in trying to develop a half-good marketing strategy or spend hours building a mediocre website if you have no expertise.

If it takes you double the effort, time and stress of performing any marketing work with no guaranteed result, you’re better off outsourcing the work! Sharp Instincts is your one-stop-shop marketing partner. We can be as much and as little as you want us to be. Our team of marketing experts will help you with the technical and creative execution of your company’s marketing strategy. We are a team of marketers who will help you grow new business, develop your marketing strategy, or write relevant content that will optimise your website. We will also provide you with reports, clear metrics and analytics to demonstrate return on investment.

7 Reasons Why You Should Outsource Digital Marketing

Outsource Marketing Company


Your business could miss out on reaching its full potential because you settle for doing mediocre digital marketing in-house. Here are 7 reasons why you should outsource digital marketing.

7 Reasons Why You Should Outsource Digital Marketing

  1. Stay up to date with the latest technology

The world of digital marketing is constantly changing. Automation, CRM, augmented reality – the possibilities are endless. Trying to keep up with the latest trend could be a full-time job on its own. Hiring experts who are charged with keeping up with the latest trends, techniques, and technologies would save you significantly on training and research costs. Outsourcing also ensures that you are prepared and ready to respond to disruptions within your industry.

  1. Access to seasoned experts

You may have heard of the term digital literacy before. But with digital marketing, it’s a whole new level of digital literacy. A combination of coding, the ability to interpret data and understanding user experience is hard to get by hiring just one person. By going external, you’ll get access to a team of experts rather than having to hire multiple individuals for specific skills.

  1. You get an on-demand service

Are you worried about hiring a new digital marketing employee that you may no longer need next month? By outsourcing it to an external digital marketing company, you can hire them just for a particular project or the duration that you need extra support.

  1. Get outside insight into your business

You may feel that you know the ins and outs of your company from having worked there for a period of time. But you see better when you stand outside of the circle. Hiring an outsourced marketing expert can give you a new perspective on how to approach your digital marketing from a new angle.

  1. Better use of your limited resources

A lack of time, budget, and good training can stall in-house digital marketing teams from learning the skills they need to succeed. Given the skill gap, employees will spend time training on the job to get desired results. Sure, that’s great for your employees’ development, but your business will suffer from having to wait for progress.

  1. It’s cost-effective

Have you ever add up the real cost of hiring your own employees? The cost is beyond just their salary. They include the cost to hire, cost to train, floor place, equipment, annual leave, and paying super. Not to mention the risk of the employee leaving once you train him/her up! Really, before you decide to hire your next digital marketer or SEO specialist, consider outsourcing it to an agency instead.

  1. Rigorous reporting and ongoing improvements

Agencies have to prove return on investment to keep getting business from you. To prove their value, they will provide you with reporting, analytics, and interpretation for you in an easily digestible manner. The agency will do everything to improve processes and continue to get business from you. Your success is their success – they’ll do everything to meet your marketing objectives! Want to take your first step to outsource your digital marketing? Read 3 useful tips to help you get started. If you’ve outsourced your marketing before, what was your experience like? Comment below so we can talk about the different experiences you have had!

3 Tips on Outsourcing Your Marketing

Tips to Outsource Marketing company


For entrepreneurs or businesses who are thinking of outsourcing their marketing for the first time, the task can seem intimidating.

If you google “outsourced marketing services“, 1.5 million search results will come up. How do you know which company to go with? How do you know which one is the right fit for your company? Most importantly, how do you know if it will work?

Here are 3 simple tips to help you with the process!

  1. Define your marketing strategy

The worst mistake you can make is to go out and outsource marketing without knowing exactly what you’re after. Businesses of all sizes have different marketing objectives and you need to define these clearly before you can seek support from an external company. If you’re an entrepreneur, you might simply be after getting your company logo done, building a website and making sure there’s traffic to the newly built website. If you’re building your first eCommerce website, you could be after analytics to understand visitors to your site and the products they are looking at. And if you’re a busy mother working from home selling crafts, you could simply be after someone who can help you put together regular newsletters and send a series of emails to your fan base. Whatever your objectives are, make sure you are clear on what they are before you outsource the job. Cause if you don’t know what you want, how can they give you what you need?

  1. Interview the company

Once you have your strategy, speak to at least 3 companies to get a feel for what each could provide. Ask for a sample of prior work and proof of success with other clients. Interview the company for what they can offer your business specifically. Some companies might only be good with digital – SEO, analytics, and user experience. While others are good at writing content or creative design. Understand how they work. How many employees do they have? The number of employees could indicate how quickly they can respond to your need. Do they only employ freelancers? How many clients do they have on the go? Also take your time telling them about your business, your product and the size of your audience so far. Share your challenges and what you’ve tried and failed. Give them a verbal brief and see if they understand what you’re after. Just like hiring someone to work for you, make sure the company is invested in your business and generously give their time to understand your need. That you’re not just one of their many clients. 

  1. Set metrics to measure success

Once you set your objectives, you can ask them to provide you with a Reverse Brief. A Reverse Brief is a document your supplier sends you after they have taken the initial brief for a campaign or a project. The Reverse Brief should include their interpretation of the deliverables, scope, metrics, timeframes, and costs. By seeing their reverse brief, you can tell if they can deliver what you need or not. At this point, it’s very important that you determine how success will be measured. Be specific by using quantifier and setting how long it will take to achieve each of the goals. For example:

  • Increase traffic to the website by 10% in 30 days.
  • Increase open rate of EDM by 5% average.
  • 1000 new leads generated in 60 days.
  • 5000 new newsletter subscribers after edition #5.

You can’t know for certain if they will deliver their promise. But by setting specific metrics at the beginning, you can determine whether they have or have not delivered by the deadline and you can hold them accountable. Bonus tip: Remember to search for at least 3 quotes from different companies to get a comparison. Ask if there any additional hidden costs. Then choose the one that will get bang for your buck! Have you outsourced your Digital marketing before? What was it like? Leave your tips below for others to learn!”