All eCommerce platforms offer various features that will help enhance your business’s digital presence and brand exposure. Choosing which eCommerce platform best suits your business, goals and strategy however requires further consideration.
There are many eCommerce platforms available today! Choosing the best eCommerce platform for your business is an important decision. We recommend that you do not make this decision alone and engage a digital marketing agency to help guide you to make the appropriate choice for your business. All eCommerce platforms offer various features that will help enhance your business’s digital presence and brand exposure. However, which eCommerce platform best suits your business, goals and strategy? A large number of clients or organisations believe that the overall budget is the guiding factor in deciding which is the right platform for their business. Our experience is that budget is a factory but definitely not the guiding factor in deterring the optimal client solution. Choosing the best eCommerce platform for you will depend on your business requirements including features, capabilities, integrations, business goals & objectives as well as the level of ongoing support required. All of these factors need to be assessed before you make your choice.
Let’s take an example. You run a suburban business and are considering optimising your digital presence with an eCommerce site so that you can make your products available to the wider community. The site will always provide access to your entire catalogue of products throughout the day and will integrate with your existing website. Customers can purchase what they want, when they want and have the products delivered to them without having to leave their home or business. To enable this investment to deliver a positive return, you will need to use an eCommerce platform that suits your budget, is easy to customise, has plenty of SEO features and can feature all your products without involving too much ongoing maintenance or development.
How do you decide which solution out of the multiple that exist our there is the right alternative for your business? The purpose of this article is to describe the similarities and differences between them and help make the decision a strategic and measured approach. Taking the example we mentioned earlier, there are some eCommerce platforms with many more customisable themes than others. You might find a theme that closely resembles your business. Also, given the business is located in the suburbs and might not be well known to the broader community, your chosen eCommerce platform will need to accommodate SEO capabilities so that your digital marketing expert can elevate your exposure to maximise your conversion rate.
Before we start reviewing each platform, we would suggest doing one thing to ensure you choose the right platform for your business.
What do we mean a list of requirements? We mean what are the non negotiables that you need this eCommerce platform to solve. Here’s a list of the most common one’s that we come across;
That is no where near a full list as it will depend on your business needs & objectives. Our suggestion is to start with writing up that list and then start reviewing the below information.
There are many considerations that you will need to make when choosing which eCommerce platform is right for your business.
Let’s discuss the most popular eCommerce platforms (in no particular order!);
At Sharp Instincts, we are here to help find the best eCommerce platform for your needs. Now that you have a better understanding of the different types of eCommerce platforms that are available (and, of course, there are many more solutions available in addition to those we have listed above), it is important to understand what features to look for in addition to the costs. We will summarise the features of the major eCommerce platforms and their key characteristics. Remember, the suitability of an eCommerce platform will depend on your individual requirements and the needs of your organisation. The summary and ratings provided at the top of this article rates each eCommerce platform against the features listed below. This is only our professional opinion and is by no means a reflection of the solution that each provider has developed in the market. They are all great solutions!
As you can see by our table, we have given our star ratings to each platform for each point based on our experience.
At Sharp Instincts, we are a digital marketing agency fluent in all eCommerce platforms. We will help pair the right eCommerce platform for your business so that you can enhance your organisation’s reach with a well-functioning and effective eCommerce platform. Before we develop your eCommerce site, we take time to understand your business, your goals and your strategy. We then translate this into a fully-functioning eCommerce solution with end-to-end support. To learn more about how we can help you, please contact us on 1800 189 787 for a no-obligation and confidential discussion.
What do you in the community think of our star ratings? Do you agree or disagree with our ratings of each platform?
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