What is a WordPress WooCommerce website?

WordPress WooCommerce websites is a web based platform solution that allows you to seamlessly sell your products online with minimal customisation. WordPress which was initially developed as a blogging platform, created an eCommerce platform plugin that integrates seamlessly with the WordPress platform called WooCommerce. WordPress is now responsible for thousands of eCommerce solutions through it WooCommerce solution. Without a large investment in developer skills, you can build an expertly performing website using WordPress and WooCommerce that are classy, customisable, easy to use and highly integrated. Building an eCommerce platform and deploying it to your website is a great way to increase your business’s profile and online exposure.

In the 21st century, customers expect all goods and services providers to have an online functionality so that they can connect with the business at any time of the day and purchase the products that they need. Migration towards digital technologies is imperative for those businesses who wish to flourish. Creating a unique, customisable and user-friendly eCommerce platform such as a WordPress WooCommerce website will provide the opportunity for your business to evolve and grow. Once you have taken all these steps, it is important to optimise its performance with SEO strategy. Ensure that the online store is optimised for both desktop and mobile application so that you maximise your chance of increasing your conversion rate moving forward. Without incorporating leading SEO techniques, your efforts will not go as far as you would like. Engage a digital marketing professional who understands the language, knows the tips and tricks and can employ successful strategies without any delays or unnecessary costs. Find out more by contacting us so that we can guide you through our approach, service packages and fees. 

Read More Read Less

What are the key questions to consider when building a eCommerce WordPress (WooCommerce) Website?

SHIPPING

What sort of shipping integration will I be using?

Have you calculated the weight and dimensions of the products?

How complex is my shipping logic?

BUDGET

What’s our budget allocation for our WordPress eCommerce site?

Are we using a standard ‘off the shelf’ WooCommerce solution?

Am I looking at a customised design or templated solution?

RESEARCH

What is my Break Even Point (BEP) for my WooCommerce site?

What do my competitor sites look like? What platform are they on?

What is the related Cost Per Click for my products online?

PRODUCT IMAGERY

Do we have imagery for all our products to showcase online?

Are we utilising our product on Google Shopping?

SEO FRIENDLY

Are we integrating any plugins for SEO like Yoast?

What is our SEO strategy to win our primary keywords?

METRICS

How are we measuring success for our WooCommerce website?

How are we aligning our eCommerce results with business performance?

Why should I use WordPress WooCommerce for my eCommerce website?

Customised WordPress eCommerce solution

A personalised eCommerce platform helps visitors connect better with the business that is offering the goods or services. Each business has been established for a unique purpose and has identified a target market that it wants to serve. While a customer can read reviews online, organic growth will be inhibited if the eCommerce business does not invest in personalising their platform and making it stand out. Customising your WordPress eCommerce solution can come in a variety of ways including how you display your products, live inventory tracking, promotional deals, displaying multiple shipping options, unique checkout experience or any other aspect of your site you want to personalise! Which particular areas you should look to customise for your eCommerce solution will depend on the requirements of the business as well as determining what features aren’t solved from the off-shelf WooCommerce solution.

With any eCommerce platform you should be looking to constantly improve it from a user experience and conversion rate perspective. Both prospective customers and actual customers need to be able to navigate through the platform without delays, difficulty or unnecessary cost. Typically, visitors only spend a few seconds looking for what they want when they come across a new website. If the eCommerce platform is difficult to use the user will exit the page and look elsewhere. Providing a customised and easy to use WordPress WooCommerce solution enables you to deliver a tried and tested product, which still caters to your business needs and requirements.

Read More Read Less

Why is a personalised eCommerce platform important?

Carefully considering the personalisation of an eCommerce platform so that it truly reflects your brand, business and purpose is critical to its success. Each industry and business has unique problems that need solving to make it easier for customers to purchase. For example if you are selling insulation, helping a customer calculate how much insulation they will need for their build will make it much easier for them to purchase your product. Prior to building any eCommerce solution, we undertake a comprehensive review of the market, industry and competitors. We will then discuss our outcomes with you and ensure we are clear on which problems we will be solving as part of this personalised eCommerce platform. Partnering with your business, we will ensure we can accurately define your unique selling points and align our objectives to your business goals. We will then manage the entire process of the build of your personalised eCommerce platform from conception, to design, development and through to delivery. Following our unique process will ensure we can be confident that it will resonate well with your target market.

It is important to remember that the personalisation process is dynamic and continuously evolving. We will monitor the success of our approach to ensure it is hitting our expectations in terms of delivery. eCommerce platforms generally perform best when partnered with Search Engine Optimisation (SEO). If we feel that particular steps are not achieving your expectations we might suggest some alterations to eCommerce platform to improve our conversion rate. To ensure you hit your objectives we will constantly review customer behaviour, feedback, sales performance and other digital metrics to assist us in refining the digital marketing approach for your business. This vital information is crucial and should not be ignored or viewed in isolation.

Engaging a digital marketing agency takes the burden out of your day to implement your digital marketing strategy when you have other operational tasks to consider. Whether you employ a few in-house technicians to work with the digital marketing agency to execute your marketing strategy, or give complete control to the agency, the experts can help you navigate through all the considerations to help ease the stress. If you are looking at migrating to an eCommerce WordPress solution, reach out to us today and get the right solution for your business.

Read More Read Less

How should I get started with a WordPress WooCommerce solution?

Before you engage a digital marketing agency, have a meeting with the relevant members of your team to review your marketing strategy, articulate what goals we are trying to achieve and write down the key requirements of the build. Without having a clear plan in mind for what you want out of the project as well as what problems we are trying to solve, your eCommerce website will likely run over budget with an unsatisfactory outcome. If you need any preliminary assistance thinking about this, let us know so we can help guide you in the right direction.

At Sharp Instincts, we successfully help organisations develop eCommerce platforms and optimise it for greater traction in the market. We have built many WordPress WooCommerce websites so we understand what is required, what effort is involved and most importantly what is required to make the WordPress WooCommerce website a success. As technology continues to evolve, eCommerce is a must for all businesses and WordPress is a cost effective solution to capture this growing opportunity. For a confidential and no obligation discussion, call us on 1800 189 787.

Read More Read Less

WordPress WooCommerce Websites – Frequently Asked Questions (FAQ’s)

What are the key factors in determining a successful WordPress WooCommerce solution?

There are a number of key factors in determining a successful WordPress WooCommerce solution which include product imagery, correct shipping and weight dimensions, integration of relevant 3rd party websites and platforms, optimising for on-site SEO and providing various payment facilities to capture purchases.

Is an WordPress WooCommerce website solution worth the time and cost investment?

WordPress WooCommerce website solutions are among the most popular choices for all website platforms. The ability to easily manage content and make changes coupled with a large pool of developers who can code for WordPress means it is a cost effective and potentially profitable way to setup a website platform for eCommerce.

How do I know if WordPress WooCommerce is the right platform for my business?

Choosing the optimal eCommerce platform for your business does involve some research and a considered thought process. There are a number of variables (in addition to cost) that you should consider before making a decision. If you would like to chat to our team about your requirements we can provide unbiased and helpful advice around the optimal platform for your business.

Are you looking for a marketing partner?

Get in touch today and start achieving your business objectives.