Generating Traffic Through Search
Generating traffic through search is a critical method in today’s landscape. Using a combination of tools that measure and report on your business ROI will have a big say in how successful you are. Sharp Instincts looks to harness a variety of platforms and skills such as Optymzr, SeoMOZ, Hootsuite, SERP Checker, financial modelling and a lot more just to make sure you know what you are getting for your money.
What’s critical is the following 3 steps when assessing the traffic you are getting through search.
1. Are these the type of leads I want?
It’s all very well to get traffic through but the questions is are these the type of leads you want for your business? Do they generate good margins?
2. What’s my Return On Investment (ROI)?
How much are you paying for a lead is the question you need to ask yourself. Search ads can only deliver you leads, the question of the sales conversation and is it leading to you converting those leads is a seperate question.
1. Am I accurately measuring my conversions?
What you don’t want to do is underestimate what you are getting from search traffic. At Sharp Instincts we implement the latest and most accurate conversion tracking to ensure no matter where they come from that have visibility of them.
If you aren’t sure what you are getting, give us a call or shoot through an email and we will be happy to help!