Retail Nurseries in Kew & St Kilda


The Tree Shop & The Garden Shop


Website Development, SEO


The Tree Shop were looking for help to transition their business to digital and embrace eCommerce. The current website had very little product information, product imagery, stock availability or the ability to purchase online.



In order get the best outcome for the client, we settled on building them a customised WordPress website with WooCommerce. We believed this would give them the flexibility and unique features that are required to run a nursery shop online.

Key features of the solution included customised shipping logic based on delivery zones, custom built product tabs for plants & tress, easy-to-use CMS for the nursery and the option to provide click & collect from either nursery location.



The outcome for The Tree Shop has been significant growth. The small nursery in Kew is now recording booming online sales which has created the opportunity to open a secondary location in St Kilda (The Garden Shop).

Website features included a customised WooCommerce experience, SEO on-site optimisation, integration of Google Tag Manager & Google Analytics and a User Experience (UX) led website focusing on imagery to showcase their range of plants & trees.


  • 250%

    Increase in Revenue

  • 88%

    Increase in New Customers

  • 1

    New Location Added

Tags: custom built product tabs, customised WooCommerce experience, customised WordPress website with WooCommerce, easy-to-use CMS, Google Analytics, integration of Google Tag Manager, SEO on-site optimisation, the tree shop