Commercial Manufacturer Of Roller Blinds

Tip Top Blinds


Email Automation For Review


Harnessing good reviews in a service based industry difficult but it critical to the overall business success. Unfortunately everybody is happy to leave a bad review however getting positive reviews from those satisfied customers needs a more strategic approach.


The strategy involved building a custom tool into the back end CMS of Tip Top’s site that allowed them to target their satisfied customers and ask them for a few review. Moreover, this allows customers to easily review their positive experiences with one from the eDM.


The targeted and strategic led approach to garnering more reviews has helped improve the number of reviews across a variety of platforms. This in turn has influenced more positive results and the continuing growth of the business.

"Sharp Instincts were instrumental in helping reshape our business and our strategies. This eDM approach with reviews really helped us manage this aspect with efficiency and nous."


The Numbers

  • 501%

    Increase in Positive Reviews

  • 76%

    Increase in Sales

  • 24%

    Increase In New Business

  • 41%

    Increase in Business Referrals