Focused marketing plan
With Instagram, there are many opportunities and the approach needs to be planned and refined. For example, your organisation might be unveiling a new product and would like to showcase it to your followers. You will create a series of posts about the new product to appeal to your followers and engage in a targeted campaign to promote the product to a select group of leads. This approach will need to be consistent across all marketing channels so that your new product receives the most screen time and is not overshadowed by other conflicting messages or competing products.
By selectively targeting and creating ads for Instagram inline with your marketing plans and efforts will ensure you get the best Return On Investment (ROI). Aligning key goals, metrics and objectives are critical in determining the success of the campaign, particularly when comparing Instagram Advertising to other digital and traditional media outlets.