Define the SEO goal
Your organisation must remember to attract and retain the right visitors to your online presence. If your organisation is targeting the wrong people, then your upgraded website, marketing, inventory costs and time associated with entering this market will not bear fruit. In particular, this misaligned targeting means that you will not obtain the expected Return On Investment (ROI). An international approach to market still needs to be targeted and choosing the countries that you want your organisation to be seen in is crucial. This will help you to create culturally appropriate content, multilingual website accessibility and a point of differentiation that shows you understand the intended international markets.
Achieving this goal takes time and needs to be maintained over time. SEO strategy requires continuous application and improvement because user preferences and interaction with the web change over time. A digital marketing strategist will provide ongoing support and dedicate SEO engineers, technicians, advisors and specialists to help grow your business. Working together with your marketing team, it is the job of the consultant to drive the SEO implementation while you stay in control over the direction which should be based on your business plan and strategy.