The importance of videos
Videos help deliver content without the user exerting much effort. The goal is to say what you want in a concise manner with helpful visuals, well-spoken text and the option to turn on closed captions if the user does not have headphones or has a hearing disability. Making your business accessible in this manner will appear to many who dislike reading text and prefer to listen instead. Interestingly, a video stimulates two senses (i.e. sight and hearing), whereas reading text only requires sight.
Therefore, a user, visitor or customer is more likely to remember what they have seen and heard in a video compared to what they have read. This is not an exact science but works for the majority. That is why videos are an important feature and should be integrated into your website. We are not recommending a complete overhaul of text with videos, but a fine balance which we will help you strike.