Google Ads Agency – AdWords Management Company

Google operates an online bidding system where businesses bid for the keywords that they want to appear for when searched by users on their search engine. These paid ads are displayed either above, to the right or below organic search results. Depending on your campaign goals, Google will charge the business based on the clicks through to your website (Cost Per Click [CPC] model) or based on the amount of times you ads are shown (Cost Per Million [CPM] impressions).

Google Ads appear either above, below or to the right of organic search results. You can also find Google Ads on partner websites who get paid to showcase Google Ads on their website (e.g Gumtree).

Key factors in determining a successful SEM/PPC Management campaign include keyword research, campaign creation, consistent iteration throughout the campaigns and a clear measurement of success.

Google Ads (SEM) is imperative in driving customer acquisition to your business. Utilising Google Ads management correctly can help potential customers find you quickly and cost effectively.

Google Partner agencies have completed a number of tests and skills checks which have enabled them to be registered with Google as a preferred partner. If you are looking for a Google Ads agency in Melbourne that has expertise in this area we highly recommend picking one that has this accreditation.

There are a number of Certified Google ad management agencies in Melbourne. Based on our results and our ability to consistently to lower clients Cost Per Acquisition (CPA), I would say Sharp Instincts is amount the best Google Ads Agency in Australia!

Frequently changing the budget negatively affects campaign performance and search impression when using automated bidding. The reason being that automated bidding involves using historical information to predict and appropriately bid for keywords. By constantly altering the budget, you are ultimately reducing the ability to successfully maintain a winning bidding strategy for your Google Ads.

Bid adjustments for automated bidding campaign are run using Google’s machine learning based on what your campaign objectives. if you are using smart bidding strategies such as target Cost Per Acquisition (CPA) or maximise conversions then manual bid adjustments won’t work. If you wish to read more specifically about what type of automated bidding is allowed for your Google Adwords campaign, you can find that here.

Yes smart shopping Google AdWords campaigns include a dynamic display ad type. The dynamic display will tailors your ads according to your Google Shopping feed.

You can put a maximum CPC limit through shared portfolio bid which will allow you to still meet your CPA requirements.

A View-Through Google Ads conversion happens when a person sees an ad, does not click the ad, but then later subsequently complete a conversion on your site. Google Ads management tracks these conversions as ‘many-per-click’ conversions that occur within 30 days from when the person saw your ad.