Australia's Leading Insulation Manufacturer



Search, Social & Content and Brand Strategy


The digital footprint of Foilboard was not reflective of the scope and size of the national brand. This was resulting in low brand exposure and stagnant sales despite being in an industry that were green products are increasingly preferred.


The strategy involved showcasing the high quality products and unique selling points (e.g. exceptional r values). Our deep dive into our customer’s also uncovered that making it easy for the customers to know where the product is available will contribute to it’s success. Sharp Instincts then created an all-encompassing digital strategy across Google Search Network, Google Display Network, YouTube, Social & Search Engine Optimisation.


The resulting outcomes for Foilboard have been far reaching and significant. The amount of Foilboard sold around Australia has skyrocketed, with some states sales figures increasing by over 500%! Other impressive results have been 70% increase in repeat purchases and 112% increase in stockists of the Foilboard brand.

"We just had our best month ever of sales and our business has been operating for over 20 years. On the back of our digital strategy we are looking to extensively grow further and couldn’t have done it without Sharp Instincts."

Business Owner

The Numbers

  • 168%

    Revenue Increase

  • 201%

    Increase in Sales

  • 70%

    Increase In Repeat Purchases

  • 112%

    Increase in Stockists.