Australia's Leading Insulation Manufacturer




SEO, SEM & Web Development


The digital footprint of Foilboard was not reflective of the scope and size of a national brand. The lack of digital exposure was resulting in lesser than expected sales & difficulties in attracting new customer stockists.

The digital marketing solution needed to not only help customers find their local Foilboard suppliers, but also ensure they understood which product was appropriate for which project.


The strategy for Foilboard focused on targeting the types of varying applications for which the product could be used for. Pinpointing relevant keywords for their target audience, coupled with honing in on high volume traffic keywords was the cornerstone of our SEO strategy. Ensuring these results married up to business performance would be the real test of SEO results.

Key components of the solution included a integrated digital marketing, easy-to-use custom built stockist finder, and a custom built calculator to determine how much Foilboard you needed for your product.


The resulting outcome for Foilboard has been far reaching and significant. The amount of Foilboard sold around Australia has skyrocketed, with some states sales figures increasing by over 500%!

Other impressive results have been 70% increase in repeat purchases and 112% increase in stockists of the Foilboard brand.

"We just had our best month ever of sales and our business has been operating for over 20 years. On the back of our digital strategy we are looking to extensively grow further and couldn’t have done it without Sharp Instincts."

Business Owner

The Numbers

  • 168%

    Revenue Increase

  • 201%

    Increase in Sales

  • 70%

    Increase In Repeat Purchases

  • 112%

    Increase in Stockists.