Google Shopping Ads Management

Why use Google Shopping Ads?

Knowing when, whether and how to invest in the Google shopping opportunities for your products.

Google Shopping allows you to visually showcase your products by pulling a feed through from your website and displaying them above organic search results. There is no point investing in advertisements that do not lead to greater sales. Businesses face the continuous dilemma of setting aside a large advertising budget, and then realising the effect of the implementation of their advertising program was minimal on their net sales. Don’t let this happen to your business. Engage a digital marketing agency that can optimise your online shop to reach the masses in a targeted manner and deliver a higher conversion rate. With Google Ads Shopping, you can promote your products visually to users of the web who are conducting relevant searches. Instead of only marketing your products through your website, eCommerce store and Google Ads, leverage the Google Shopping feature for greater reach and traction.

Google’s search function includes a shopping tab which enables businesses to advertise their goods in prime and optimal positions on Google’s shopping webpage. Since many businesses take advantage of this feature, it is important to recruit the experts who can undertake Google Shopping optimisation so that your efforts translate into growing sales. We use the data from Google’s search system, together with competitor analysis, market insights, customer behaviour analytics and sales data to help you position your products in front of the right people at the right time. To reap the benefits of this function, you need to engage a professional who understands Google, its functionalities and the Google Merchant Centre. Without this knowledge, implementing, managing and optimising Google Shopping Ads is almost insurmountable.

What is Google Shoppings Ads?

How does Google Shopping Ads work?

Google Shopping is a platform developed by Google to make it easier for users of the web to search for products on sale offered by various retailers. This provides an amazing channel to attract customers to your business who might not otherwise navigate directly to your website or eCommerce platform. The Google platform enables comparative marketing so that all similar product types are shown together when a user makes a particular search through Google.

As a customer who wants to showcase their ads on Google Shopping, you will need to have a Google Ads account, Google Merchant Centre account and a data feed that pulls your products from your website through to the Google Merchant Centre. There is a fair amount of complexity around setting up the campaign, managing a shopping feed and optimising a Google Shopping campaign. We would recommend speaking to a digital agency to ensure this is completed correctly to ensure you get the best Return On Investment (ROI).

Why is Google Shopping Ads important for your business?

Google Shopping is important because many customers are typically less loyal than they used to be, particularly in the online space. Unless the brand has garnered significant appreciation by a customer, most will shop around until they find either the item they like or the price they like. When a user searches for a ‘coffee machine’ through Google Shopping, it will bring up coffee machines available for sale and users can filter by popularity, price, posting date, location, etc.

Each ad is displayed as a thumbnail with a graphic and light text. This is helpful for users who want to avoid text heavy pages and prefer imagery to capture their attention. According to Google, businesses that use the shopping functionality experience a 30% higher conversion rate.

How does Google Shopping Ads fit in with other Google Ad types?

Google offers a suite of solutions that relate to Google Ads. All the solutions have a unique role to play so that when you integrate them together, they achieve better results for your business. The synergy generated through a combined solution approach will generally result in the best outcome for the business. For example, the Google Display Network enables you to market your business and products before the user shows an interest in your product range.

These advertisements position your business in a strategic manner and target those who are more likely to be interested in your business. Together with the GDN functionality, you can separately advertise through Google Shopping and only pay a fee if the user clicks on your ad. This multi-stream approach is crucial in the digital age when every business is trying to market their products in any way possible.

Why engage Sharp Instincts for Google Shopping Ads Management?

At Sharp Instincts, we are experts at google shopping ads management and Google Ads. As a certified partner agency we understand the complexity around setting up, managing and optimising Google Shopping Campaigns. We can help any business who sells products list their inventory on Google Shopping. We provide honest, transparent and helpful advice so that you are well informed on all decisions we are making on your behalf.

We understand that marketing is difficult and want to make the process smooth and easy with our experience, skills and knowledge. Our customer first approach ensures that we are readily available and happy to work with you to achieve your business goals.

Clients Say

quote

INCREASED

20%

SALES REVENUE

THROUGH GOOGLE SHOPPING ADS IN SEPTEMBER 2021

Kraving Keto

Low Carb & KETO Friendly Products

quote

INCREASED

134%

SALES REVENUE

THROUGH GOOGLE SHOPPING ADS IN 2021

Aussie Chef

Clothing Company

Frequently Asked Questions

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