What is an eCommerce website?

eCommerce websites provide a cost effective channel to sell your products or services online via a web platform either locally, nationally or globally. eCommerce websites are the modern way to shop for goods or services. Instead of visiting a store front, browsing through products on display and making a purchase, an eCommerce platform enables 24/7 customer engagement. The value around eCommerce platforms for customers are numerous but centre on convenience, time saving and ease of purchase. Prospective customer can browse your website from the convenience of their own home, consider making a purchase without any distractions, take their time as they review what they want and make their decision without feeling pressured at any time of the day. The convenience offered by eCommerce platforms has revolutionised the way customers shop in the 21st century. 

Customers no longer need to make a trip to visit a store to find out that what they want is not suitable or is no longer available. With integrated warehouse management functionality, logistics capability and personalisation features as an added extra, customers can receive all the information they need about stock levels, transport costs and additional costs with a few clicks or taps. eCommerce platforms can also be optimised for mobile functionality so that customers on the go can quickly and easily browse their favourite stores without having to wait for the store to open. Organisations that are integrating eCommerce functionality into their digital marketing strategy understand that making the process quick, easy and seamless gives customers the confidence they need when they purchase products online.

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What are the key questions to consider when building an eCommerce Website?

PLATFORMS

Which is the optimal platform for my product offering?

Do we have I many 3rd party integrations?

Am I utilising a customised setup or an off the shelf solution?

BUDGET

What’s our budget allocation for building an eCommerce solution?

Pay by the month model Vs. Initial capital investment (once off)

Am I looking at a customised design or templated solution?

RESEARCH

What is my Break Even Point (BEP) for my eCommerce site?

What do my competitor sites look like? What platform are they?

What is the related Cost Per Click for my products online?

PRODUCT IMAGERY

Do we have imagery for all our products to showcase online?

Are we going to use watermark or non watermarked imagery?

SEO FRIENDLY

Is our platform SEO Friendly that will enable us a chance to win?

How easy is it to make on-page and CMS changes to win digitally?

METRICS

How are we measuring success for our eCommerce website?

How are we aligning our eCommerce results with business performance?

Why do I need an eCommerce website?

Should I embrace eCommerce for my business?

If you operate a small or large business that sells products to the community, it is necessary to consider eCommerce functionality and what it can add to your business. While some solutions are simple and others are more complex, starting with a functional eCommerce platform without the bells and whistles is a great way to achieve your sales targets. 

By offering an eCommerce solution, you make your products more accessible to your target market as well as achieve greater level of customer satisfaction if managed correctly. The increasing amount of people that connected to the internet, particularly though smart mobile devices, want instant access to the products they need. An eCommerce solution will help potential customers solve this problem by providing your products in a format they are comfortable with.

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How does eCommerce help the digital marketing strategy?

eCommerce is one aspect of an organisation’s digital marketing strategy. In addition to having a well-designed, clear and easy to navigate website for your business, an eCommerce platform effectively places your entire product catalogue online for the world to see. eCommerce can also help you facilitate various pricing strategies for differing customer tiers (e.g. wholesale customers). Customers irrespective of their pricing tier, can purchase when it is suitable for them rather than purely based on your operating hours.

eCommerce websites are a great way to make your products accessible 24/7 and facilitate an easy purchase and delivery of the product without the customer having to leave their home or business. Not only do you offer convenience, you make customers happy that they can purchase your products without much effort, delay, cost or stress. 

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Can your business sustain an eCommerce platform?

eCommerce is not for every business. The platform does need to be operationalised and there are quite a few considerations that need to be made before committing to the full scope of works. In addition to the digital marketing aspects of an eCommerce platform, the enterprise will need to consider whether it can sustain increased demand, check warehouse levels automatically, securely collect personal information, process payments accurately without delay, package up the goods in a careful manner, connect seamlessly with logistics providers and deliver without errors.

Considerations about how you enter the market and your platform choice for your eCommerce platform can be guided by your digital agency. One issue we do see happen is that companies get caught up in “analysis paralysis” meaning they spend too much time trying to predict behaviour without entering the market. Our suggestion would be enter with a small scale environment to test, iterate and perfect your offering. Real world data and results will trump predictive modelling and analysis.

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What is eCommerce SEO optimisation?

Once you have a fully fledged eCommerce platform integrated into your website, it is time to optimise it with SEO techniques. SEO applies to all aspects of website functionality so that users of the web can find your products and services better. To penetrate through the noise and the billion pages of content, we carefully undertake keyword and competitor research to help your business shine through. 

We develop your eCommerce platform so that keywords are built into your website to help increase exposure and traffic. We focus on the points of difference, the product terms that are unique (but commonly used) and other factors to help elevate your business among your competitors in the market. In addition to these steps, we can help find errors in your website and integrate on-page optimisation features that will further support the effectiveness of your website.

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We Offer Customisable eCommerce solutions

We specialise in offering a customisable eCommerce platform that is tailored to your business. Attract more customers by engaging a digital marketing specialist to build you a leading and effective eCommerce platform. Whether you are looking for shipping integrations, payment gateways, accounting integrations, complex business problems we have a proven track record in delivering. We appreciate and understand that every business is different and tailoring the solution to your requirements is what will ultimately be the driver of success.

COVID-19 has shown the world that for businesses to continue when social distancing requirements and lockdown restrictions need to be followed, a more accessible means to access the business’s products needs to be considered. Now, more than ever, an eCommerce platform and SEO optimisation are vital steps to keep your business growing and capitalise on the increasing size of the online market.

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Looking to migrate or build an eCommerce solution?

Are you interested about integrating an eCommerce platform with your website? We can help you design, build and implement an operational eCommerce platform that you can use to optimise your sales and enhance your business growth. 

There will be other steps that you will need to take to fully operationalise the platform, but we can help you from a build and digital marketing perspective. You will need to consider integration with your payments system, warehouse management system and logistics systems so that you can successfully coordinate online sales, dispatch and delivery of products to your customers. For a confidential and no obligation discussion, call us on 1800 189 787.

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eCommerce Frequently Asked Questions (FAQ’s)

What are the key factors in determining a successful eCommerce solution?

There are a number of key factors in determining a successful eCommerce solution which include platform choice, ease of 3rd party integrations, SEO friendliness of platform, budget spend, in-depth testing and realistic sales objectives.

Is an eCommerce solution worth the time and cost investment?

eCommerce continues to be the primary opportunity for businesses as consumers migrate towards technology. Providing an easy to use eCommerce solution can allows you to grow your business and lessen the reliance on traditional models including bricks and mortar and sales staff.

How do I decide which platform is the right option for me?

Choosing an eCommerce platform that is right for your business can be tricky. There are a number of variables that you should consider before making a decision. If you would like to chat to our team about your requirements we can provide unbiased and helpful advice around the optimal platform for your business.

Are you looking for a marketing partner?

Get in touch today and start achieving your business objectives.