What is Hybrid
App Development?

Hybrid apps are a mixture of both native and web solutions. The core of the application uses web technologies meaning it works across both iPhone & Android. Given the even split in Australia of Android & iPhone users, developing an app that operates across both app stores with the same code structure is particularly appealing. Your target market will consist of users who operate across a range of mobile devices, so utilising a hybrid app approach ensures you capture the largest possible opportunity. At Sharp Instincts, we can turn your idea into an innovative app that will increase your business’s exposure and help you connect with more people in your target market. We are familiar with all types of platforms including iOS, Android and Windows. We have the expertise, skills and knowledge in almost every leading technology, such as JavaScript, HTML5, CSS3 and others to deliver an innovative and fully customisable hybrid application.

We make it easy to develop apps for all operating systems so that they are easy to manage and update over time. We make it our mission to help ease the burden on app development, mobile SEO and implementing aspects of your digital marketing strategy. We understand that you are busy running your business, therefore we encourage you to leave the technical marketing elements to us. We will report to you on a regular basis and always seek your feedback and approval before we make something live. We act as your digital marketing partner and endeavour to generate long-term relationships so that we can help you grow your business.

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What are the key questions to consider when building a Hybrid App?

DESIGN

How are we creating the design for our app?

What type of device are we primarily designing for?

How many screens will we need to develop?

AUDIENCE

How do we expect our audience to interact with our app?

How will we get our target audience to download the app?

Are we targeting locally, state, country or internationally?

RESEARCH

What sorts of apps similar to our idea exist at the present?

Are we building the app for B2B or B2C?

What apps outside my industry has features we want to emulate?

DEVELOPERS

How experienced & qualified are our android app developers?

Do we need our developers to be integrating with a CMS back-end?

BUDGET

What is budget for the android app project ?

Are we planning a phased development or a big launch?

METRICS

How are we measuring success for our android app?

What are our key goals we are targeting with our android app?

How do we develop Hybrid Apps?

What do we get with hybrid app development?

We build functional, state-of-the-art and user-friendly apps for organisations to connect with their visitors, customers and other stakeholders. Investing in a hybrid app is becomingly increasingly common because of the cost savings of building native app versions (both iOS & Android apps). Hybrid apps will allow you to still personalise your offering, connect your app to a back-end CMS and engage with your customers like never before.  We integrate the hybrid app with your business operations or systems so that everything works together seamlessly, subsequently reducing costs and improving efficiency.  An example of a successful hybrid app is Uber, which uses hybrid app development to power one of the world’s most popular apps.

Your app will, among many other things, retrieve accurate data from your servers, save settings for the user and provide a unique experience depending on the type of user they are. This level of customisation is important today when users value convenience, time and being treated with care. With growing levels of competition, innovative ways to engage with customers should be front of mind. We have recently helped many organisations build an apps for unique purposes that grow and improve their customer relationships. Examples of apps that can aid business include encouraging B2B customers to purchase more,  engaging the local communities with available services and explaining a complex process visually. Think about how your business could benefit from the development and implementation of an app. You might create an app for internal warehouse management, staff resourcing, enabling returns of products, viewing how your items are made, tracking the delivery of your item, seeing the customisations you ordered to your goods being manufactured in real time and much more. Apps enable businesses to connect with their stakeholders in unique ways so remember to be creative and let us know how we can help!

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Why should I develop a hybrid app?

People prefer to receive a personalised service. When you receive a personalised experience, you appreciate the care that the organisation has taken to deliver the goods or services to you. This should not be any different to engaging with your users via an app. We make the act of engagement easy so that you can deliver a personalised user experience and stay in regular contact with your users through targeted messages, marketing and app updates. An app provides you with the opportunity to engage better with your users in a dedicated manner so that they continue to engage with your business long after the transaction is complete. 

You might use the app to track loyalty points, redeem vouchers, link to a payments platform, offers GPS connectivity to navigate the customer the nearest click and collect point, send helpful reminders as businesses navigate through COVID-19, showcase new products to your best customers and much more. Your users can set their preferences for communications and this will help you to engage with your users in a targeted manner. Apps (when customers opt-in) help you to collect data that can be used to deliver targeted marketing, personalised offers and unique services. This data can also be used to improve customer service, product improvement, warehouse management and delivery times. There is so much that you can do with, and that can be gained from, apps!

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What is our Hybrid App development process?

We offer a transparent, agile, flexible and customised solutions for your hybrid app development needs.  Our process centres on listening to you, assessing your requirements and scope out howe can deliver the best outcome for your business. Our experience suggests that this is the optimal way to deliver value to you and lead to measurable and positive results. 

At a high level, this is our process to work effectively with you.

  1. Initial discussion:  Before we begin, we sit with you to hear and read your needs and requirements. We ensure that we understand your organisation and goals so that we can product the right outcome. We take time to understand your expectations and discuss the whole process with you. This provides transparency in our approach and helps us align our work with your strategy. 
  2. Creative process: Our team of marketing experts, app developers, and consultants will put together a roadmap of what delivery will look like. We will not proceed to development until you have signed off the designs. We will prepare preliminary designs on computers so that you can engage with the app like you would on your phone. We will also work with you to understand any pain points, garner feedback and refine the design until it is ready for production.
  3. Development: Following your approval, our skilled and experienced team will commence the build of the hybrid app. The build goes through various review processes prior to getting a test version across to you. Once we have a version that meets our QA criteria, we will share it with you the client, to test on your own device(s). This will give you an opportunity to provide further feedback prior to the app going live. Once you are happy with the app, we move to the final stage of the hybrid app process, launch.
  4. Launch: Following your approval, our skilled and experienced team will finalise the development and prepare the app for launch. We will manage the end-to-end process for you across both app stores. As accomplished app developers, this will be a seamless process from your perspective. 

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Why partner with Sharp Instincts to build your hybrid app?

When engaging with an agency to build your app, you should be partnering with somebody with experience.  At Sharp Instincts we have experience designing, building, launching and maintaining app for businesses. We will deliver a high quality app that will be a point of differentiation with your competition. 

We will always take time to understand what the goal of the busines and the application is to achieve the best outcome. Throughout the journey, we will work closely with you to ensure that the end product is exactly what you had in mind. To get started, let us know your idea or requirement so that we can have a discussion. We will happily sign an NDA if required prior to the discussion. For a confidential and no obligation discussion, call us on 1800 189 787.

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Hybrid App Development – Frequently Asked Questions (FAQ’s)

What are key factors when determining a successful Hybrid App development?

There are a range of key factors when creating a successful hybrid app including digitally led designers, agile and flexible project management team, expert coders who understand to code for hybrid apps, integration experts, clear vision of who the target market is and a customised experience for the end user.

Do I really need an Hybrid app for my business?

A hybrid app can be a very cost effective method to give your users the personalised experience of an app without having to pay for the code to be written for both iOS & Android. If you are looking to further personalise your service to your customer or provide a specific solution to them, a hybrid app is an excellent option.

How do I choose the right partner to develop my hybrid apps?

We would recommend speaking with a few different businesses and app developers before picking who you wish to partner with for a hybrid app development. Ideally you should download one or two of the apps they have built to get an understanding of their capabilities.

Are you looking for a marketing partner?

Get in touch today and start achieving your business objectives.