What does YouTube offer?
It has been reported by various organisations that users online spend at least half of their time browsing videos and other like material. Since YouTube has a reputation for being a reliable video search engine that helps users find exactly what they want to see and hear, most of that time is spent on the YouTube platform. YouTube offers various paid advertising options to help businesses promote their goods and services to the right people. When a user searches for a video in YouTube’s platform, the user will receive advertising either at the start of the video, throughout the video, as a banner that appears on the video or towards the end or at the end of the video. The advertising can be linked to the type of content that is being shown through the video using keywords, target market identification, timing preferences, demographics or even language of the video being displayed.
This functionality does come at a cost and operates through Google’s Adwords system. Given the connection with Google Adwords, each marketing campaign will be unique and needs to be separately defined. Users of YouTube advertising will need to bid for advertising space, of which there is ample opportunities given the amount of new videos that are being created and uploaded every minute. The approach is a great way to build search engine optimisation for your organisation and brand. Not only will your business appear in webpage results which contain text, but your organisation will appear in video searches too. This helps makes your organisation more accessible and broadens your target market.