Is running Bing and Google ads necessary?
While we do not recommend engaging in every possible digital marketing channel, it does help to engage in complimentary efforts. Both Bing and Google are search engines, and if a user exclusively uses Bing over Google then you are missing out on communicating with those individuals.
Whilst Bing does has a significantly lower market share when compared to Google, particularly in Australia, that does not mean cost effective and affordable conversions aren’t available. Bing Ads in many cases provide a low cost lead generator due to less competition when compared directly to Google. The volume will undoubtedly be less, but cost effective nonetheless. Microsoft are also continuously adding new features to their platform to entice businesses to advertise using Bing.