Display Advertising Agency

The Google Display Network (GDN), refers to the online ad marketplace where your display ads (image ads) can be shown to consumers based on the users search behaviour, demographics or location. The GDN consists of over 2 million websites, videos, and apps where your image ads can ‘display’. The Google Display Network plays a crucial role in providing low cost, targeted and effective advertising for any business.

Google Display Network (GDN) targeting allows businesses to create an image ad in various size formats, and showcase that ad to potential customers based on their audience and available ad space. Businesses can choose if they want to target based on demographics, interests or location. This ideal audience targeting will be cross referenced against the sites which are partners with the GDN and showcase your ad based on how much the business is willing to pay to show that ad. The advertising business can either pay in Cost Per Million (CPM) impressions or a Cost Per Click (CPC) model. The website which allows the ads to bb displayed gets paid a small commission fee by Google.

Key factors in determining a successful Google display campaign include high quality ad creation, expert understanding of audience and site targeting and iterating ads and networks based on performance.

Google Display Ads are an exceptionally cost effective yet targeted advertising tool. By accurately pin pointing audience types, websites and demographics, the GDN has proven to stack up well against any traditional media from both a cost and conversion rate perspective.

Choosing a partner who is a Google Partner is preferred, however the key focuses of any agency for display ads is around coming up with the correct creative and displaying those ads to your target market. Agencies that understand who your target market is and what you are trying to achieve should help you get the best Return On Investment (ROI).