Digital Marketing Agency Melbourne
What is WordPress Development
WordPress Development refers to the process of coding for a WordPress site or application. WordPress is written in a PHP programming and scripting language to enable it to display dynamic interactive websites. When we are creating a WordPress development project, it is written using PHP as the script language. WordPress has become one of the most popular web platforms because it is Open Source. Open Source platforms facilitate global collaboration because the primary source code is “open” and shared amongst users. The other predominant reason WordPress has become so popular is because you don’t have to learn PHP in order to run and manage a WordPress website. WordPress was built as a blogging platform so the Content Management System (CMS) is easy to use and has many readily available plugins that can be setup without any developer knowledge.
With all plugins however there are levels of complexities and complications that come with utilising an off-shelf the solution. Custom WordPress development will likely give you a better outcome, however this will come at a higher cost. WordPress development allows you to tailor and customise your WordPress website to your business, ensuring you get the best outcome. For example you may want to integrate live appointment bookings, customise your payment facilities, add a tool to calculate pricing estimates or integrate with a third party website. In all of these scenarios you will need to undertake WordPress Development, ideally with experienced developers who have excellent PHP knowledge.Read More Read Less
What are the key considerations when engaging an agency for WordPress development?
How is the project delivery versus milestones being managed?
What will be the payment arrangement for the milestones?
How are we managing the cost? Will it be total project or hourly?
What are the payment terms for the WordPress project?
How are we measuring success for the WordPress development?
Are we aligning this dev. project to business performance?
Why you should use an agency for your WordPress development project?
Expertise in WordPress
There are a large pool of WordPress developers that exist in the market. The challenge however is to find high quality, reliable and experienced WordPress Developers who have worked on a large number of projects. Going it alone or using freelancers to plug holes in your website often leaves you with difficulty updating your website, speed and performance issues as well as exposing your code to people you don’t have a relationship with. With internet security being of paramount importance these days, we would suggest you ask any agency how will your data and website security be managed.
If you are weighing up a few different competitors whose WordPress Development you like, we would suggest looking at the following;
- Review their portfolio
- Speak to their existing clients
- Confirm how they will host your website (if this is applicable)
- Ask them how to plan to improve page speed
- Confirm which plugins they use and which they build custom
Plugins are short term solutions
The millions of plugins that are readily available on WordPress often tempt you to just install it for minimal cost as what seems to be an easy solution. The problem with this approach however, is that it results in a short term win, but often, long term pain. Some of those issues we have encountered from clients integrating plugins include;
- Slowing down the website significantly
- Breaking the site for future updates
- Exposing their sites to hacking & security flaws
- Incompatibility with other third party softwares they are running
- Ongoing long term costs to run the plugin (e.g custom forms)
- Additional customisation required after installing the plugin
- Server errors resulting from untried plugins
- Wiping existing data from a website
- Limiting future customisation or WordPress Development
WordPress Development allows customisation
Utilising experienced WordPress development agencies allows you to integrate your website into all arms of your business. As businesses continue to migrate towards technology and digital solutions, having the freedom to leverage off your website through custom WordPress development will enable your business to continue to evolve. Some examples of custom WordPress development we have completed include;
- Building a turf calculator to determine how much grass you need for your lawn
- Integrate shipping and logistics from around the globe
- Integrate online booking platforms
- Integrating accounting suites
- Integrate third party marketplace websites
- Created custom real estate portfolios including a PDF brochure
- Custom website booking platforms
Why should I partner with Sharp Instincts for my WordPress Development?
When looking for an agency to partner with for your WordPress development project, we can offer our expertise and proof of a large portfolio of websites completed. We live and breath WordPress and will act not only as your coding arm, but also as an advisor to help you get the best outcome for the lowest cost for your business.
WordPress Development Melbourne
If you are looking for a WordPress Development partner that will work efficiently, understand timeline delivery, cost effective and value stakeholder management then Sharp Instincts is the right agency for you. We would love to hear about your upcoming project and look forward to working with you on it!Read More Read Less
WordPress Development – Frequently Asked Questions (FAQ’s)
Are you looking for a marketing partner?
Get in touch today and start achieving your business objectives.