Heritage Plumbing
CLIENT
Heritage Plumbing
SERVICE
Web Development, Google Ads (SEM), Search Engine Optimisation (SEO), Marketing Management
TECHNOLOGIES & PLATFORMS
WordPress, Google Ads, Display Network, SEO, Tag Manager
Problem
Operating in the exceptionally competitive category of plumbing, obtaining leads at a rate that are affordable for the business is a real challenge. With Cost Per Click (CPC) ranging from $10 – $60, delivering a highly optimised and targeted campaign is critical for success.
Strategy
A highly targeted Google Ads strategy was developed with a focus on search, design led display advertising and remarketing. The ad campaign utilised demographic & location targeting to ensure we only delivered relevant leads.
Key aspects of the strategy included integrating their Google Ads with their digital marketing strategy, optimising their print advertising, and identifying ROI opportunities in other media.
Outcome
Heritage Plumbing’s growth has been dramatic. Since partnering with Sharp Instincts for all their marketing including Google Ads, they have seen their business grow to be one of the largest plumbing operators in Melbourne.
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