Residential & Commercial Plumbing Company
Client

Heritage Plumbing

Services

Web Development, Google Ads (SEM), Search Engine Optimisation (SEO), Marketing Management

Problem

Operating in the exceptionally competitive category of plumbing, obtaining leads at a rate that are affordable for the business is a real challenge. With Cost Per Click (CPC) ranging from $10 – $60, delivering a highly optimised and targeted campaign is critical for success.

Strategy

A highly targeted Google Ads strategy was developed with a focus on search, design led display advertising and remarketing. The ad campaign utilised demographic & location targeting to ensure we only delivered relevant leads.

Key aspects of the strategy included integrating their Google Ads with their digital marketing strategy, optimising their print advertising, and identifying ROI opportunities in other media.

Outcome

Heritage Plumbing’s growth has been dramatic. Since partnering with Sharp Instincts for all their marketing including Google Ads, they have seen their business grow to be one of the largest plumbing operators in Melbourne.

  • 700%

    Increase in Google Ads Leads

  • 150%

    Increase in Organic Leads

  • 106%

    Overall Increase in Traffic