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SEO for Tradies and Home Services

Short answer: SEO for tradies is about being one of the first three businesses a customer sees when they search for a job nearby. Sharp Instincts does this with a strong Google Business Profile, one page for each job you want more of, location pages that are genuinely useful for each area, recent reviews and call tracking. Clients include Heritage Plumbing Group and The Oven Repair Man.

Most trade jobs start with a phone and a problem: a burst pipe, a broken oven, a cracked driveway. The customer wants someone nearby, available and trustworthy, and they usually call one of the first three businesses they see. For tradies, SEO is about being one of those three.

What we do for trades and home services

  • Google Business Profile first: the right category, every service described, real job photos, accurate hours and a steady flow of reviews.
  • One page per money job: a focused page for each job you want more of, such as oven repairs, hot water, exposed aggregate driveways or pest inspections, written the way customers describe the problem.
  • Location pages done properly: pages for the suburbs and towns you genuinely service, each with something specific to that area (jobs done there, travel times, local conditions), never copy-and-paste pages with the suburb swapped.
  • Calls you can measure: click-to-call on every page and call tracking, so you know which searches bring paying jobs.
  • Google Ads where it pays: for high-value jobs, ads bring calls straight away while organic rankings build.
Plumber fixing a kitchen sink while the homeowner looks on

Trades and service businesses we work with

  • Heritage Plumbing Group (Reservoir): local SEO increased organic leads by 72.77% (January 2022).
  • The Oven Repair Man: oven repairs across Melbourne, Geelong and Ballarat, where we build location pages for the areas they service.
  • Cretex Concreting: exposed aggregate driveways and council crossovers, starting with Google Ads.
  • VIP Pest Control.

The biggest wins we usually find

  • Business Profiles in the wrong primary category.
  • One “services” page trying to rank for ten different jobs.
  • No reviews in the last six months.
  • Phone numbers that aren’t clickable on mobile.

Frequently asked questions

Do location pages work for tradies?

Yes, when each page is genuinely useful for that area: jobs completed there, how quickly you can get there, and any local details. Pages that only swap the suburb name are treated as low quality and can drag the whole site down.

How many reviews does a trade business need?

There’s no magic number, but recency matters as much as count. A few new reviews every month that mention the job and the suburb do more than a large batch from years ago.

Should I do SEO or Google Ads?

For urgent, high-value jobs, Google Ads brings calls straight away. SEO builds a cheaper, longer-lasting flow of enquiries. Most tradies do best with both, shifting budget towards SEO as rankings improve.

Talk to us

Book a time with our founder, Richard Monheit, call us or request a proposal.

Book a time with Richard Call 1800 512 124 Request a proposal

We’re at Waterman Chadstone, Level 2, Upper Level 40/1341 Dandenong Rd, Chadstone VIC 3148, Monday to Friday, 8am to 5:30pm. Month to month, no lock-in contracts.