Removalists live and die by two searches: “removalists near me” for local moves, and “[city] to [city] removalists” for interstate work. The first is won in Google Maps. The second is won with route pages that answer the real questions customers have: what it costs, how long it takes, and whether you actually do that run.
What we do for removalists
- Google Business Profile for every depot: correct categories, every service you offer described (and the ones you don’t, left off), photos of your trucks and crew, and a review process that keeps new reviews coming in.
- Route and price pages: one page per interstate route you run, with honest price ranges, transit times and what’s included. These are the pages people and AI assistants look for when comparing quotes.
- Service pages that match what you offer: storage, packing, pianos and pool tables, office moves, pet transport. Only the services you actually do, so you don’t attract jobs you’ll turn away.
- Lead tracking you can trust: calls, quote forms and inspection bookings tracked by source, so you can match what marketing reports against the jobs you actually book.
- AI search visibility: making sure ChatGPT, Gemini, Perplexity and Google’s AI answers have accurate facts about your business: years operating, accreditations, depots and service areas.
- Paid ads alongside SEO: Meta lead ads and Google Ads for interstate routes, so quotes keep flowing while organic rankings build.
Removalists we work with
Clients include Dawson Moving & Storage, a family-owned, AFRA-accredited removalist operating since 1927 from Rowville (Melbourne) and Hume (Canberra), and EW Hogan Moving & Storage, focused on local moves across south east Melbourne. For Dawson, we look after SEO, AI search visibility, Google Business Profiles and Meta lead ads, and track how often AI assistants recommend them for questions like “best interstate removalist Melbourne to Canberra”.
The mistakes we see most
- Listing services you don’t offer (backloading is a common one), which brings in the wrong enquiries.
- Route pages with no prices or transit times, which give customers and AI assistants nothing to work with.
- Two Business Profiles for the same depot, or old phone numbers still listed on directories.
- No way to tell which enquiries turned into booked moves.
Frequently asked questions
What keywords should a removalist target?
Local searches like “removalists [suburb]” and “removalists near me” for local moves, and route searches like “Melbourne to Brisbane removalists” for interstate work. Interstate route pages with real price ranges and transit times usually bring the highest-value enquiries.
Should removalists publish prices online?
Price ranges help. Customers comparing quotes look for them, and AI assistants are more likely to cite a page that gives real numbers. Ranges with what affects the price (volume, access, distance) work well without locking you into a quote.
How do removalists get more Google reviews?
Ask at the right moment (straight after a successful move), make it one tap with a direct review link, and ask customers to mention the move, for example the suburbs or route. Reply to every review.
Do you only work with Melbourne removalists?
No. We’re based in Melbourne but work with removalists anywhere in Australia, including businesses with depots in Canberra.
Talk to us
Book a time with our founder, Richard Monheit, call us or request a proposal.
Book a time with Richard Call 1800 512 124 Request a proposal
We’re at Waterman Chadstone, Level 2, Upper Level 40/1341 Dandenong Rd, Chadstone VIC 3148, Monday to Friday, 8am to 5:30pm. Month to month, no lock-in contracts.