Brand Design

Brand design, put simply, is crafting the look and feel of your brand through graphic design and digital production techniques. More than a logo or slogan, the best brand design covers a consistent message through visuals for a range of personalised marketing mediums.

Demonstrating a consistent look for your brand allows your audience to connect and remember your business. When executed well, brand design can build trust and comfort in your target market which is key to future business success.

As every business is different, tailored brand design packages can be discussed to achieve immediate or future goals. This may include rebranding solution for a fresh overall look, specific product branding for a range of goods, new logo and name services, schematics for multiple digital platforms or otherwise.

Essentially, brand design refers to the actual manifestation of the visual asset. Branding is the process of building the brand and involves the identification of the main benefits, goals, and target audience of the brand to shape the voice and personality that will guide the ultimate design and language used in the design stage.

The best brand designs are often measured by the level of impact they have on their target audience. In short, do they motivate customers to use, buy or refer their products or services and are they memorable? Good aesthetics paired with a strong and consistent ‘personality’ across all mediums makes for excellent brand design. The name should link with the graphic, the graphic should tie in with the core message, the core message should be clear through the content and footage, and this should all circle back to the visual graphic.