Renewed Focus on SEO
Many enterprises consider SEO optimisation at a very late stage. Given the success the enterprise might have during the initial stages of business establishment and development, they may overlook the additional value that SEO optimisation offers and its importance in the overall marketing strategy. A complete digital marketing strategy does require a robust and tailored enterprise SEO strategy because a key marketing channel for any business is their online presence. Given the volume of content on the web and the ever expanding new content being posted every second, trying to expose your business to the right people is not easy and does not happen overnight. Most enterprises have in-house teams who engage external specialists to continuously monitor and manage their marketing strategy in light of SEO developments, latest data and search trends from the consumer market.
Developing an SEO strategy does require a plan to be followed so that there is structure to the process. We understand that content on a website has been added for a reason, so we take our time to understand the purpose and objective. We may recommend that unnecessary content can act as clutter that may distract viewers and contribute to inefficiencies in how visitors navigate through your website. This can occur over time if there is not a website management protocol in place. Unused links, old content pages and misdirecting links can all contribute to a poor user experience (UX). The resulting impact of poor UX is a potential decline in sales, as it drives qualified consumers in the wrong direction. A website cleanse helps prepare for a successful SEO strategy design and implementation.