Norva Tools
CLIENT
Norva Tools
SERVICE
Web Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Ads
TECHNOLOGIES & PLATFORMS
Magento, Google Ads, SEO, Social Media Marketing, Tag Manager
Problem
One of Australia’s leading suppliers of trade tools, Norva Tools offers a wide range of automotive tools, hand tools, cordless tools, and accessories from top manufacturers for professional and domestic use. Known locally to well-known suppliers, their team was on a lookout for an agency who could help them build an online presence from the ground up and expand their reach by taking over their entire digital marketing.
Strategy
With a focus on showcasing Norva Tools’ wide range of products and brands, we leveraged Magento 2’s capabilities to build a user-friendly online store with customised search, segmented experience for buyers and trade customers, featured announcements, and third-party integrations for payment options such as Credit Card, Paypal and ZipPay. Post-launch, our SEO team assessed the market and built a targeted strategy to improve on-site performance and drive relevant traffic. Working alongside SEM, Content and Social Media team, we worked towards content generation and created ad campaigns to drive sales for the business.
Outcome
Since its launch in 2021, Norva Tools has seen an astonishing growth with a 1019% increase in website visits. On social media, the brand has reached over 236K people while generating 4M+ digital impressions. The brand has been catapulted to top 5 positions on search engine for keywords: automotive tools melbourne, automotive hand tools, trade tools melbourne, automotive tools australia and tools for trade. Sharp Instincts continues to optimize our strategy to expand Norva Tools’ online reach and build a profit margin that will work in business’ favour.
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