As the market leading funeral directors in Victoria, Tobin Brothers was looking to increase the transparency and practical assistance for planning a funeral
Tobin Brothers Funerals clear goal was to provide the most transparent source of information about funeral services in the market. The brief to Sharp Instincts was to build a strategically planned app that aimed to help both the user and their funeral planning team.
Some of the features requested included creating a fee proposal based on your choices, browse the catalogue of funeral service options, easily compare various selections, customise a coffin or casket and view the coffin or casket with 360 degree rotation.
The unique offering presented by the app has transformed the way Tobin Brothers funeral consultants operate their business. Features such as building your own coffin or casket, complete guided funeral process and easily comparing product offers has significantly increased the transparency around their offering. This app has helped ensure Tobin Brothers remain the market leader in Victoria.