Funeral Directors


Tobin Brothers



App Development & Web Application


The Need

As the market leading funeral directors in Victoria, Tobin Brothers was looking to increase the transparency and practical assistance for planning a funeral



Tobin Brothers Funerals clear goal was to provide the most transparent source of information about funeral services in the market. The brief to Sharp Instincts was to build a strategically planned app that aimed to help both the user and their funeral planning team.

Some of the features requested included creating a fee proposal based on your choices, browse the catalogue of funeral service options, easily compare various selections, customise a coffin or casket and view the coffin or casket with 360 degree rotation.



The unique offering presented by the app has transformed the way Tobin Brothers funeral consultants operate their business. Features such as building your own coffin or casket, complete guided funeral process and easily comparing product offers has significantly increased the transparency around their offering. This app has helped ensure Tobin Brothers remain the market leader in Victoria.


"As a leader in Funeral Service and a first mover, we wanted to take transparency to levels not seen before in Funeral Service worldwide. Our Memory Maker App includes a world first allowing the user to “Build your own” Coffin or Casket. This App allows clients to be able to make very clear and informed decisions.

The team from Tobin Brothers Funerals and Sharp Instincts have built a product which has been described as a “game changer” in the Funeral Industry."

James MacLeod - Managing Director

Tags: app design, app marketing, app marketing agency, app marketing australia, ios app design, ios app development, mobile app design, mobile app development, mobile app development melbourne, mobile app marketing, mobile app marketing agency, mobile app marketing strategy, tobin brothers