Hospitality Clothing Supplier


Aussie Chef



Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Magento 2 Website Development



With 34 years’ experience in the chef clothing game, Aussie chef know everything there is to know about the industry. Unfortunately, their online presence and rankings weren’t matching up to their sterling offline reputation. Aussie Chef turned to Sharp Instincts to help them grow their online sales.




In order to understand the Aussie Chef business, we conducted a through review of their website along with a complete review of the competitive landscape. Through our analysis we were able to suggest a targeted strategy focusing on winning a list of non-negotiable terms that will drive business success.

Key components of the solution included an integrated digital marketing approach, Google Ads, Google Shopping, Improved user-experience in the checkout and a highly targeted SEO strategy.




Despite the challenges in 2020 due to COVID (particularly in Victoria), the eCommerce arm of the Aussie Chef business had significant growth. By growing their digital footprint and brand exposure we were able to deliver on record online sales despite a large volume on operators remaining shut.



  • 155%

    Increase in Revenue

  • 84%

    Increase in New Customers

  • 242%

    Increase in Product Sold

Tags: Aussie Chef, digital marketing approach, digital marketing partner, display ads, Google Ads, google ads agency, Google Shopping, highly targeted seo strategy, improved user experience, paid marketing, search ads, seo strategy for business, social ads, Social Media Marketing