Add GA4 to WordPress
Google Analytics 4 (GA4), the latest version of Google Analytics, has emerged as a reliable tool to leverage the power of comprehensive analytics for your website. It intends to create a more holistic and user-focussed view of your data. With the new GA4, you can better analyse your audience’s experience while browsing your site.
Advantages of GA4 for WordPress
GA4 is designed with an event-based model, allowing for more granular tracking and understanding of how users interact with your website. This could include actions like button clicks, form submissions, or video plays. GA4 also allows cross-platform tracking of users across multiple devices and platforms, giving you a complete understanding of your users’ behaviours and interactions with your brand.
GA4 uses advanced AI to provide predictive analytics, forecasting potential revenue and identifying trends that human analysts might miss. You get improved integration with Google Ads. GA4 allows for more seamless integration with Google Ads, enhancing the efficiency of your ad campaigns by optimising based on detailed user data.
Like other versions of Google Analytics, GA4 is free to use. You can gain invaluable insights about your website without any direct costs. GA4 is designed with data privacy and regulations in mind. It allows data collection without cookies, becoming increasingly crucial as privacy laws evolve.
GA4 allows more flexibility in customised reports tailored to your needs and business questions. The new debugging view in GA4 offers enhanced debugging capabilities that will enable you to troubleshoot data discrepancies and other issues in real-time, saving you from potentially lengthy data audit processes.
How to Setup GA4 Correctly on Your WordPress Site
Setting up Google Analytics 4 (GA4) on your WordPress site will allow you to collect valuable data about your audience, their behaviour, and how they interact with your website. Here are the steps to set GA4 on your site:
Create a Google Analytics 4 (GA4) Property:
Visit the Google Analytics website (https://analytics.google.com/)
Sign in with your Google account (or create one if you haven’t yet)
Click on “Admin” in the lower left corner
In the account column, click on the drop-down menu and select the account where you want to add the property (or create a new account if needed)
In the property column, click on the drop-down menu and select “Create Property”
Enter the details for your new property and then click on “Create”
You’ll be redirected to the setup assistant, where you’ll have to choose between “Web,” “Apps,” or “Web + Apps”
Choose “Web” and click on “Next”
Enter your website name, website URL, industry category, and reporting time zone, then click on “Create”
You’ll be redirected to a page with your “Measurement ID,” Keep this ID handy, as you will need it in the following steps.
Install GA4 on Your WordPress website:
There are two main methods of installing GA4 on your WordPress site, either manually or via a plugin. Here’s how to do each:
For manual operations:
From your GA4 property, navigate to “Admin”> “Data Streams”> “Your website” and then click on “Tagging Instructions”
Copy the Global Site Tag (gtag.js)
In your WordPress website, go to “Appearance”> “Theme Editor”
Open your “header.php” file
Paste the gtag.js script code right before the closing </head> tag
Click on “Update File”
Via a Plugin:
In your website, go to “Plugins”> “Add New”
Search for a reliable Google Analytics plugin that supports
Click on “Install Now” next to the plugin you’ve chosen and then activate it
Follow the setup instructions provided by the plugin to connect your Google Analytics account and enter your Measurement ID when prompted.
Verify the GA4 Installation:
From your GA4 property, go to the “Realtime” report.
Open your website in a separate tab or window.
In the Realtime report, you should see at least one active user (you) on your website.
An SEO agency’s expertise in GA4 setup and optimisation can help you maximise the value of this powerful analytics tool, gain insights into your SEO performance, and make informed decisions to improve your website’s visibility and organic rankings.