The Impact of ChatGPT on Business: Is Joining the AI Trend in 2023 Worthwhile?


There is a lot of buzz surrounding OpenAI’s new ChatGPT organic language processing tool, which delivers conservation-like responses when it provides answers to almost anything you wish to ask it, paving the way for new artificial intelligence software that is expected to be a saving grace in the business world for copywriters, SEO specialists, social media gurus and all-round marketing experts.

So, can this new software prove to be valuable for your business? Let’s investigate.

How ChatGPT works

An excellent summary by zdnet explains how ChatGPT works by providing a response based on the context and focus behind a user’s question. When compared to Google, for example, where the search engine’s model interacts with users via a single line text entry field and provides text results, you thought you could not ask Google to write you a story or, when concerning writing a code module, you couldn’t ask for example, Wolfram Alpha to write one for you. In contrast, ChatGPT is capable of writing these sorts of things for you.

Here at Sharp Instincts, we have been investing our efforts in researching and testing ChatGPT’s capabilities for our clients. We have achieved stand-out results with the software’s abilities, reflecting its reputation as providing a highly detailed response to the user. All in all, we feel the software is comparable in delivering results akin to achieving these from a real person who specialises in the area of focus, as opposed to feeling as though you are speaking simply with an AI bot.

What can ChatGPT do?

How ChatGPT works

ChatGPT has the skills and capability to write fluently in natural language and provide in-depth answers to many of your burning questions and requirements. Some of the cool things ChatGPT can do is answer questions, assist with tasks such as composing emails, writing essays, and helping you write code and solve mathematical formulas!

You can further benefit from this AI tool as it can help automate repetitive tasks and take on your own tone through its ability to remember previous conversations. ChatGPT can also tell jokes! Give it a try!

The tool can assist with summarising complex topics, writing music for various genres, producing content in many languages, and even providing relationship advice!

It’s important, especially if using ChatGPT for professional purposes that you should ALWAYS double-check the facts before publishing any of the AI-generated you receive.

Can ChatGPT be detected?

This is an interesting question and one that we’re frequently asked. It’s most definitely a valid inquiry to be curious about.

There have been multiple reports in recent times about students having used it for their tertiary studies. An interesting article by Silent PC Review discusses how now, with the aim to try and curb this issue, once a submission is made through, for example, Turnitin, and with education institutions being aware of AI platforms, including ChatGPT, they have since implemented plagiarism detection software on their end with the aim to deter students from using AI tools to write their essays for them.

Regarding the utilisation of ChatGPT for business purposes, it is wise to note that ChatGPT’s model relies on sourcing data that Google indexes and that you may run the risk of both copywriting issues and producing potentially identical content to a competing company.

Our advice here would be to utilise ChatGPT for its efficiency in retrieving data that is relevant to your enquiry. However, it would be best if you continued to use this in conjunction with your expert copywriters when publishing content online, as they are skilled in maintaining authenticity and speaking in your company’s tone.

Can ChatGPT write code?

For the many creatives out there, who work in website development, we have some (mostly!) good news!

ChatGPT is not primarily used to write code, but according to Awesome Screenshot:

Chat GPT can assist in the process [of writing code]. Using machine learning algorithms, Chat GPT can analyse and understand code snippets and generate new code based on the input it receives. This can involve tasks such as code completion, generation, and optimisation.

It’s important to note that you must instruct ChatGPT to write code for you for the program you need it for, such as Python, Java or JavaScript.

According to the article, the benefits of using ChatGPT to help you write code are:

  • Faster coding: Chat GPT can suggest code solutions in seconds, saving time and effort.
  • Improved accuracy: Chat GPT can analyse large amounts of code and provide accurate suggestions.
  • Better productivity: Chat GPT can assist in complex coding tasks, allowing you to focus on higher-level tasks.

Where ChatGPT fails?

How ChatGPT makes money

According to MakeUseOf, ChatGPT tends to fall when it comes to certain aspects. These include security and privacy issues, generating, at times, wrong answers, the natural language tool can also be biased in its responses, and there is also the possibility that companies could begin to rely on ChatGPT’s efficiency in generating content which may cause some to lose jobs.

When utilising this natural language tool, we suggest that you be mindful of disclosing potentially sensitive information, such as any banking or confidential information. You should always double-check responses produced with a reliable source and maintain your company’s own voice when it comes to writing content for your organisation or your clients.

How ChatGPT makes money?

According to PC Guide, ChatGPT makes money by:

Generating revenue through various methods, including providing API services to businesses and offering premium subscription plans. Plus, it also sells training datasets and provides language processing consulting services.

Is ChatGPT free?

Yes, currently, the basic model of ChatGPT is free to use. There is a premium version that costs users $20 a month, which provides priority access to users, including faster response times and exclusive access to the AI tool’s latest and most top features.


So, to summarise, ChatGPT is no doubt a game-changing tool for both personal and professional use. With its highly capable delivery of fluent, natural language, an abundance of knowledge, and AI memory, it looks as though it’s only going to continue to advance its capabilities.

There is no doubt that you will find value whilst using this advanced AI tool, but we would advise that, especially when concerning business, you use ChatGPT’s results as a guide for you to format from what it produces into your company’s own language and tone.

Further, we would like to caution against inputting confidential or privacy-related information into ChatGPT as security does not yet involve end-to-end encryption, so your communication with the natural language tool is not guaranteed to be safe and secure.

For more information on how your business could benefit from using ChatGPT in your day-to-day workings, call Sharp Instincts for a confidential and tailored discussion today.

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