Client
Anco Turf
Service
eCommerce, Marketing Strategy, Search, Social & Content
Proof
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WordPress
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API Integrations
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Custom Coding
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WooCommerce
Problem
Anco Turf is the market leader in supplying turf to both commercial and private home-owners. Anco Turf from a digital standpoint was looking to become the industry leader by having a solution that will continue to showcase their position in the industry.
Strategy
Our strategy begin with focusing on the main audience for their website which was the young home owners. At present the majority of sites made it difficult to calculate the amount of turf to buy as well as not giving you the ability to purchase online.
Our goal was to provide an easy to use website that was led by strategy and insights to ensure a smooth and easy process for all users. Our desire was to showcase the high-end quality of products available through their online store in conjunction with customised API integrations and business matrixes for shipping and delivery.
Outcome
The outcome for Anco Turf has been dramatic from a sales and business performance perspective. Large online sales are being driven by excellent user experience including a easy to use turf calculator, page structure and informative information fro all things about turf.
The Numbers
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500%
Sales Over Target For Online Sales
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55%
Increase in Trade Customer Requests
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49%
Reduction In Staff Taking Phone Orders
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60%
Increase In Positive Reviews
"The overall customer experience has been greatly improved which helped all aspects of our business. We can unequivocally say we made the right move going with Sharp Instincts."
Business Owner