Termite & Pest Control
Client

VIP Pest Control

 

Services

Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Web Development

 

Problem

VIP Pest is an industry expert that specialises in Pest & Termite Control in Bendigo & Melbourne. VIP Pest were looking to expand and focus their efforts on regional Victoria. The brief to Sharp Instincts was straight-forward, VIP Pest Control need more cost effective leads to help the business grow.

 

Strategy

After analysing their campaign performance and areas of opportunity, we landed on creating a geo-targeted campaign focusing on their key services.

Key components of the solution included a integrated digital marketing approach, providing numerous contact methods for customers on the website and a google review strategy to help better convert potential leads.

 

Outcome

The result for VIP was a significant lowering of their Cost Per Acquisition (CPA) as well a large volume of increase in new leads and customers.

This has allowed them to expand further in regional Victoria and add additional staff members to their team.

 

  • 122%

    Increase in Leads

  • 204%

    Increase in Revenue

  • 2

    New Staff Members Added