VIP Pest Control

Termite & Pest Control


VIP Pest Control


Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Web Development


WordPress, Google Ads, Display Network, SEO, Tag Manager


VIP Pest is an industry expert that specialises in Pest & Termite Control in Bendigo & Melbourne. VIP Pest were looking to expand and focus their efforts on regional Victoria. The brief to Sharp Instincts was straight-forward, VIP Pest Control need more cost effective leads to help the business grow.



After analysing their campaign performance and areas of opportunity, we landed on creating a geo-targeted campaign focusing on their key services.

Key components of the solution included a integrated digital marketing approach, providing numerous contact methods for customers on the website and a google review strategy to help better convert potential leads.



The result for VIP was a significant lowering of their Cost Per Acquisition (CPA) as well a large volume of increase in new leads and customers. This has allowed them to expand further in regional Victoria and add additional staff members to their team.

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