Client
VIP Pest Control
Services
Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Web Development


Problem
VIP Pest is an industry expert that specialises in Pest & Termite Control in Bendigo & Melbourne. VIP Pest were looking to expand and focus their efforts on regional Victoria. The brief to Sharp Instincts was straight-forward, VIP Pest Control need more cost effective leads to help the business grow.

Strategy
After analysing their campaign performance and areas of opportunity, we landed on creating a geo-targeted campaign focusing on their key services.
Key components of the solution included a integrated digital marketing approach, providing numerous contact methods for customers on the website and a google review strategy to help better convert potential leads.

Outcome
The result for VIP was a significant lowering of their Cost Per Acquisition (CPA) as well a large volume of increase in new leads and customers.
This has allowed them to expand further in regional Victoria and add additional staff members to their team.
-
122%
Increase in Leads
-
204%
Increase in Revenue
-
2
New Staff Members Added