VIP Pest Control
CLIENT
VIP Pest Control
PROOF
www.vippestcontrol.com.au
SERVICE
Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Web Development
TECHNOLOGIES & PLATFORMS
WordPress, Google Ads, Display Network, SEO, Tag Manager
Problem
VIP Pest is an industry expert that specialises in Pest & Termite Control in Bendigo & Melbourne. VIP Pest were looking to expand and focus their efforts on regional Victoria. The brief to Sharp Instincts was straight-forward, VIP Pest Control need more cost effective leads to help the business grow.
Strategy
After analysing their campaign performance and areas of opportunity, we landed on creating a geo-targeted campaign focusing on their key services.
Key components of the solution included a integrated digital marketing approach, providing numerous contact methods for customers on the website and a google review strategy to help better convert potential leads.
Outcome
The result for VIP was a significant lowering of their Cost Per Acquisition (CPA) as well a large volume of increase in new leads and customers. This has allowed them to expand further in regional Victoria and add additional staff members to their team.