VIP Pest Control
CLIENT
VIP Pest Control
SERVICE
Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Web Development
TECHNOLOGIES & PLATFORMS
WordPress, Google Ads, Display Network, SEO, Tag Manager
Problem
VIP Pest is an industry expert that specialises in Pest & Termite Control in Bendigo & Melbourne. VIP Pest were looking to expand and focus their efforts on regional Victoria. The brief to Sharp Instincts was straight-forward, VIP Pest Control need more cost effective leads to help the business grow.
Strategy
After analysing their campaign performance and areas of opportunity, we landed on creating a geo-targeted campaign focusing on their key services.
Key components of the solution included a integrated digital marketing approach, providing numerous contact methods for customers on the website and a google review strategy to help better convert potential leads.
Outcome
The result for VIP was a significant lowering of their Cost Per Acquisition (CPA) as well a large volume of increase in new leads and customers. This has allowed them to expand further in regional Victoria and add additional staff members to their team.
Tags: Search Engine Marketing (SEM), Search Engine Optimisation (SEO), sem, seo, seo agency melbourne, seo expert, seo expert melbourne, seo for wordpress, seo for wp, seo growth, social ads, social media, Social Media Marketing, technical seo, Website Development, WordPress Experts, WP Development