AI in Marketing
AI technology is commonly used by digital marketers to achieve better marketing outcomes for businesses. This technology helps reduce human error and offers greater visibility of marketing campaigns. Being a Digital Marketing Consultant in Australia, we believe in adapting the new technology to serve our clients better with improved marketing results. Today, we will learn about the importance of AI in marketing, especially for mobile applications. We will explain how we transform our mobile app marketing strategy by using AI. AI was introduced recently in marketing, but we have seen some major breakthroughs in the technology.
AI in digital marketing can achieve better results. For example, Amazon use AI to predict buying behaviour and make recommendations to their customers based on their previous purchases.
Automated Reasoning
Automated reasoning, which is derived from computer science and mathematical logic, is used to understand the different aspects of reasoning. This type of reasoning can help in understanding consumer behaviour and can make them achieve their goals faster. With the help of AI, we can enable programs within mobile application to help consumers achieve their goals easily and quickly.
Let us show you an example.
Taxi service aggregators use AI to suggest the fastest possible route to reach a destination. It helps both the driver and the traveller at the same time. The driver receives information about the traffic and closed routes which they can avoid, and the traveller can decide between routes according to their preference and budget. Both parties can achieve their goals at the same time. The driver can drive without worrying about the route taking too long and the traveller can reach their destination in the shortest amount of time.
The question is, “How does Uber do this?”
Uber uses an algorithm that takes millions of pieces of data from other Uber drivers who have taken similar routes and learns from their past trips. It collects the data using AI and provides the best possible route to the driver.
Understanding Behaviour
We have all experienced in-app messages, chatbots, push notifications and discount offer alerts in various apps. These are all AI driven practices which helps deliver a tailored user-experience for app users. The practice is based on understanding user behaviour which is not possible without using AI. If an app has millions of users, then it is not possible to understand every user behaviour without implementing AI in the app. AI has this ability to understand the data and process the results quickly without any human error.
Once you have implemented AI in Digital Marketing Strategies for your mobile app, you can follow these basic steps to market your app.
Research Your Audience
To market your app, the first thing you need to understand is your target audience. It starts with understanding for whom you have created the mobile app. If you are not sure who is going to use your app and who will get benefits of your app, then it will be difficult for you to reach out to the right people and market your product. You need to be very clear about your target audience and put your marketing efforts toward the right group of people.
You will need to understand the demographics of your target market. These characteristics include age, lifestyle, spending habits, recreational habits, any other factors about your target audience which allow you to understand who you are trying to attract or sell your services to. Filter the audience and prioritise them according to your services or product. It is not always the case that an app popular with middle aged people will also be popular among college students. For example, online dating apps are commonly used by individuals such as college teens and people under 50 but it is not a popular choice for people aged between 50 and 75.
Mark your competition
Understanding your competition is key in marketing your mobile app. Here are two tips for learning about your competitors when developing your marketing strategy.
- Write down the things that work for them.
- Most importantly, write down the things which did not and do not work for them.
It is good to learn from mistakes, but you can learn from mistakes done by others. Do not make the same mistakes which others have made. It’s better to start slow than falling down fast during the initial stage.
Invest your time in studying the competition
The pre-launch marketing strategy starts with stalking competitor apps and understanding their success algorithm. Do your deep research and find key points to target. It is not easy to beat competitors when you have not researched their working mechanism. This process also helps if you are going to launch an original idea. You can review similar apps, understand user feedback and the handling of suggestions and problems.
Original Idea is the Key:
It is recommended to build an app based on an original idea. Your app should represent your services or product only. Your app should solve a problem for your target market, not copy a concept used by other market players. You could represent an existing business category in a new, unique way. You should always do your market research at first, and then create pre-launch and post-launch campaigns according to your marketing strategy.
Importance of Electronic Media
Use free press release for your app installation by inviting your potential users for beta testing. Give them a chance to play with your app and test the app on their own. Share your app by giving viewers some high-resolution images of the product. Another way to embrace electronic media is to conduct Quiz Contests related to your app business category on electronic media platforms and attract users by building interest for and suspense about your new app.
Build a micro-site
Building a micro-site will help you to use multiple internet platforms. You can share your app’s USP on the website and share a link on the uncountable internet platforms available. You can get into groups and initiate a conversation, and you can share website links on social media platforms such as Facebook, Twitter, LinkedIn, Quora, Reddit and Tumblr.
Reviews & Feedback
The very first type of information that a user checks before installing an app is reviews. You should have developed activities to attract some genuine and positive reviews on your app’s feedback page. In order to work on this, you can use internet platforms such as ProductHunt and Betalist where people are given the opportunity to test your app and write honest reviews. You may also involve influencers and bloggers who can write app and website reviews on their platform to promote your new app’s release.
Mobile App SEO
The mobile app store has limited options to show your creativity, so you must be highly creative with your marketing ideas. However, if you follow the right strategy then you will experience positive results. All you need to do is implement small changes to show that you are responding to user feedback, constantly improving the app and thinking of new ways the app can operate and function. Given below are a few mobile app marketing tips.
Implement ASO (App Store Optimisation)
ASO stands for App Store Optimisation. It is the process of improving the visibility of a mobile application in an application store. This is similar to SEO (Search Engine Optimisation), which is for websites. ASO is for mobile applications. Contact us to find out more about this process.
Mobile App Title
Write a descriptive but quality title for your mobile app. While writing mobile app title, focus on the app’s USP, how it works, what it does and use the application name if possible. It is always good to create an app title based on common search terms or use a branded name that you can copyright or trade mark without infringing others. Keep the user search behaviour processes and techniques front of mind when you write about the mobile app.
Use of Keywords in Mobile app
When it comes to keywords, focus on relevancy and search volume. Do not forget to undertake an analysis of the common keywords to find out which keywords could help the best for your mobile app from a marketing perspective.
Mobile App Description
Curiosity is the key, but do not use it excessively. Write the first few lines of your mobile app description as an advertisement copy, with the purpose to generate curiosity and build interest in your app. The reason for this is that the app store only displays the first 2-3 lines of text before users need to tap on the ‘more’ tab to reveal further information.
Mobile app Visuals & Screenshots
When you are offering your mobile app in the app store, an attractive icon can play a major role in user engagement. A good icon will add more value to your mobile app presentation and will encourage users to download your mobile app. The same process applies with app screenshots as well. Screenshots works as banner or poster for your mobile app. You can show your creativity and add the best banner for your mobile app. Try to use the screenshots as a short user manual and banner at the same time to educate users about how your mobile app works.
Useful Tools for Mobile App Marketing
It is always good to use existing tools for better marketing results. Marketing mobile app in Australia requires a good amount of hard work and these tools can help you market your app better. Given below are few good tools which can give a boost to your mobile app marketing strategy.
- App Annie
- Gummicube
- App Radar
- Lab Cave
- PreApps
- Tune
- Appfigures
- SensorTower
- StoreMaven
- TheTool
- AppTopia
- PrioriData
- ASODesk
- AppCodes
- Mobile Action
- AppTweak
- SearchMan
- Keyword Tool
- appScatter
- SplitMetrics
- RankMyApps
FAQs
How does AI affect marketing?
AI helps in detecting potential improvements in marketing strategy effectively. Digital marketing required Artificial Intelligence to remove human errors and enhance productivity.
How artificial intelligence is used in digital marketing?
AI is used in different aspects of Digital marketing. Given below are few digital marketing practices where Artificial Intelligence could help digital marketers.
- Research Audience
- Understand Competition
- Review and Feedback
- App SEO
- Content optimisation
- Search Engine Optimisation
How will artificial intelligence support in making better marketing decisions?
AI helps in understanding and changing customer behaviour more effectively. With the help of AI techniques marketers get the reliable insight of consumers’ persona. Through real-time data gathering, trend analysis and forecasting, an AI system can help businesses make insightful marketing decisions.
AI in Marketing: Transform your mobile app marketing strategy