Fancy this. You are an ad sales representative from a magazine on his way to the client’s office, pitching for a full-page advertisement at your card rate, willing to cough up a discount at the drop of a hat! However, you are greeted with a chronological bifurcation from your revered potential client of how — while you were busy — he learnt the nuances of showcasing his products and offerings on the digital gamut of myriad platforms, which garnered him more business, more customers and overall, more eyeballs. Welcome to the world of digital marketing, where grabbing these quintessential eyeballs is the name of the game.
Let’s face it: your client wants to be where his potential customers are or are likely to be. This calls for the smartest tool available today: SEO or Search Engine Optimisation. The more optimised your product placement is, the more chances you have to convert a viewer into a business lead and, later on, a steady follower and subscriber.
Expanding the Digital Presence of Your Business
The ecosystem possessed by digital marketing today surpasses the tried and tested formula offered by traditional marketing modules. Indeed, the touch-and-feel modus operandi has and will always be welcome, but the currency of digital offerings helps brands easily overcome these obstacles. This has a lot to do with the traditional media sources being replaced with digital ones across age groups. News on the go, coupled with live updates, has been long challenging traditional paper-and-ink media, with fruitful results.
Coaxing (and essentially) luring them to click on an ad of yours calls for strategic placement of keywords across these social media sites, which clasp on a user’s past and present web searches while being sensitive so as not to be too persuasive.
The fact that smart keyword positioning, along with strategic HTML placements & hyperlinks to ‘wow’ brand factors, relies on a viewer’s last search results empowers a brand with the ability and dexterity to custom-place ads masquerading cleverly within the text. This is often referred to as on-page optimisation, which is a micro-manifestation of how an individual customer will/might react to an ad placement.
Optimising Content for Enhanced Credibility
The game has now moved on to an equally enchanting online SEO optimisation that focuses on the macrocosm of the digital marketing spectrum. How well a brand can leverage other aspects of media to its advantage forms a part of this tool. And news mediums are the perfect means to achieve this end.
Imagine the CEO of a global automotive giant gets featured in a lead interview of a prominent magazine: instant brand recognition and customer eyeballs. Next week, the same Mr. CEO is the key speaker at an eminent customer satisfaction survey forum: further brand image enhancement.
The road adopted in the two channels mentioned above might differ, but the sales charts will ring both ways. Remember our poor ad sales representative from the beginning of this article? Well, he was smart enough to jump boats and join the digital bandwagon to his advantage!
Tips to Improve Your Digital Presence
Improving your digital or online presence requires a comprehensive strategy combining multiple smart marketing and business strategies. By implementing these strategies, businesses can increase their visibility and credibility and drive more conversions.
Building a website: Having a website is essential for businesses to show up online. It is one of the first places people will go to learn more about your company. Ensure your website is user-friendly, mobile-responsive, and optimised for search engines.
Master SEO: Search engine optimisation (SEO) is the process of optimising your website to rank higher in search engine results pages (SERPs). This can help increase your visibility and drive more traffic to your website.
Creating valuable content: Content marketing is a powerful way to establish yourself as a subject matter expert and help your brand repeatedly connect with people. A business blog is a great way to dive deep into relevant keywords and be individually optimised to rank for that keyword. Make sure your content is high-quality, informative, and engaging.
Social media presence: Social media is a great way to build credibility and reputation and showcase your brand. Prioritise the sites your customers are active on and start brainstorming content best suited for those mediums. Make sure to post regularly and engage with your followers.
Developing an email list: Email marketing is a cost-effective way to reach your target audience and drive conversions. Ensure you provide value to your subscribers and avoid spamming them with irrelevant content.
Analysing your results: Use analytics tools to track your website traffic, social media engagement, and email marketing metrics. This can help you identify what’s working and what’s not and adjust your strategy accordingly.
Personify your brand: Building an online presence is a lot like building a brand. One tactic many companies use to build a brand is personifying it. This can help you establish a unique voice and personality that resonates with your target audience.
Collaborating with influencers: Influencer marketing is a powerful way to reach new audiences and build credibility. Identify influencers in your industry and collaborate with them to create content or promote your products/services.
Using paid advertising: Paid advertising can help you reach your target audience more effectively and drive more traffic to your website. Consider using platforms like Google Ads or social media advertising to promote your business.
Monitoring online reputation: Your online reputation can significantly impact your business. Make sure to monitor your online reviews and respond to any negative feedback in a professional and timely manner.