Empire Elevators recently entered the market with a very specific type of customer. Empire needed help targeting either homeowners that wanted to put a lift in their house or commercial builders who were planning small to mid-sized development projects.
The strategy for Empire involved creating a targeted Google Ads campaign around their key products & service. We implemented Google Tag Manager for accurate tracking and measurement to ensure we had a clear understanding of results.
Key components of the solution included an exportable list of enquiries from the CMS, multiple match types to cater for different search behaviour and a variety of ad copies to entice different customer types.
Empire Elevators has had an epic 2020! Despite being a new business and a closed showroom due to COVID, they have exceeded expectations of new customer orders by over 40%.
Increase in Revenue
Lifts Sold in First Year Of Operations
Tags: ad campaigns, Google Ads campaign, google tag manager, paid ads, paid search marketing agency, ppc australia, PPC marketing, Search Engine Marketing, search engine marketing agency, search engine marketing australia, search engine marketing digital agency