Residential and Commercial Elevator & Lift Supplier
Client

Empire Elevators

 

Services

Google Ads

 

Problem

Empire Elevators recently entered the market with a very specific type of customer. Empire needed help targeting either homeowners that wanted to put a lift in their house or commercial builders who were planning small to mid-sized development projects.

 

Strategy

The strategy for Empire involved creating a targeted Google Ads campaign around their key products & service. We implemented Google Tag Manager for accurate tracking and measurement to ensure we had a clear understanding of results.

Key components of the solution included an exportable list of enquiries from the CMS, multiple match types to cater for different search behaviour and a variety of ad copies to entice different customer types.

 

Outcome

Empire Elevators has had an epic 2020! Despite being a new business and a closed showroom due to COVID, they have exceeded expectations of new customer orders by over 40%.

 

  • 220%

    Increase in Revenue

  • 40+

    Lifts Sold in First Year Of Operations

  • 200+

    Leads Delivered